How to Promote My Company on Facebook?

Nearly all clients use the Web to search for local businesses – and most of them are on Facebook. It proves clearly that Facebook continues to be the supremacy champ of all social media platforms, as the #1 spot where people connect and share online. The Facebook is the biggest social networking platform in the world by far, as it has grown into a venue for businesses to market themselves through communication with customers and self-promotion of company or product.

COMPANY CAN’T AFFORD TO IGNORE FACEBOOK OR SOCIAL MEDIA PLATFORM.

Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool – it’s a huge room to keep your customers informed with every small updates about your business, develop good brand identity, and broaden your reach. Meanwhile, Facebook is steadily rolling out features to help users find small businesses, while helping small businesses connect with potential new customers.

A superior Facebook presence can help you connect your fans and grow your business. But with so many ways to promote your business on Facebook, it’s hard to know where to start most of the time for the new company when they think for promoting their business on Social Media.

Read here for some easy steps you can acquire to make social media work for you as your marketing person.

A)CREATE YOUR FREE FACEBOOK BUSINESS PAGE

A Facebook page is a great free marketing tool for your businesses. These pages let businesses recognize themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable facebook business page to give a better sense of a business’s personality and character.

ADD VIDEO

Your Facebook Page is your business’ home foundation on the social networking site. A Page is a lot like a regular Facebook profile, but for Brands, Products and Businesses.

You will work together with Facebook users through your Business’ Page, so make sure it truly reflects your company image. Use high quality Company’s logo as the primary photo for your Facebook Page, and pick a high resolution cover photo that is attractive and showcases what your business does.

Profile Picture / Logo size should be 180px * 180px

Cover Photo size should be 851px * 315px

Write your company’s short description that helps your viewers to get along with your company page. You can also get your customize Page URL by going into Settings. Generally Page URL will bewww.facebook.com/yourcompanyname.

B)SHARE YOUR POSTS

Ok cool that you have created your Facebook Business Page. But it’s not enough simply to have a Facebook Business Page. To achieve followers you’ll need to create meaningful, interesting content for your fans.

Fans, which like your page, will see your posts show up in their main Facebook News Feed every time they log in, so you need to be ready with some interesting posts for them to engage with you. You can share updates, photos, videos, promotions and a lot more on your Facebook Page.

For Example:

If you’re a local footwear store, you might consider posting a video of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.

The most successful Facebook posts – the ones that make the most people to comment, share and like – are short and visual. Look for ways to add a visual element to your posts, whether it’s a short video clip, a photo from inside your store, or just stock art.

Facebook’s Page Insights tool helps take the presumption out of sharing. The tool, available from your Facebook Page’s Admin menu, offers valuable information on follower activity. For example, it can tell you what time most people view your content so you can plan your promotions.

C)BUILD CONNECTIONS

What will be benefit if your sharing content is not seen by anybody? Luckily, Facebook has built-in tools to help you build an online following for your Facebook Page.

First, explore the “Build Audience” tools found in your Page’s Admin menu. You’ll find options to invite both your Facebook friends and email contacts to follow your Page.

Conventional marketing techniques can help you grow your audience outside your existing following. That means marketing your Facebook Page’s Web address on your business cards, in emails signature you send to your clients, and on any other marketing materials you produce for your business.

If you took the time to create a simple and memorable URL for your Page from the start, it will be easier to promote it in the future.

D)CONNECT YOUR FOLLOWERS

Meanwhile, you can develop your audience organically by creating content that your followers want to share, like and comment on. The key is to post quality content regularly. That means sharing updates that are relevant to your audience and at the same time your audience should correlate that content with your company. If you don’t have time to post content on daily basis then try to do at least once or twice a week.

For best results, try taking a friendly, conversational tone, and remember to be to the point. Keep your updates timely, and respond directly to comments and private messages if your audience is asking you about anything. Creating a discussion with your followers will encourage them to engage with your posts in the future more positively.

Facebook also offers a few direct marketing tools for business users that help you to get well connected with your audience in terms of business. Facebook Offers tool that agrees to create coupons that can be redeemed in your store or online. For a fee you can also have Facebook push your offer onto the news feeds of users who don’t already follow your business. By establishing a budget you determine how many users will see your offer.

Promoted Posts allow you to boost the visibility of any Page update. For a fee, your post will appear near the top of news feeds belonging to potential customers.

E)LEVERAGE FRIENDS OF FRIENDS

New clientele are more likely to try your business if their friends already used it. Facebook lets you leverage word-of-mouth to promote your product or service to other people who are not in your friend list.

Keep in mind that when a fan interacts with your Page, their friends will see the activity in their news feed. You can promote more interaction in a variety of ways. Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Encourage customers to “check in” to your business on Facebook when they visit by offering a small discount for anyone who does. Checking in is a feature that allows users to notify their friends of where they are.

You can also create special events and limited-time promotions and invite your followers, who can invite their friends in turn.

F)FACEBOOK ADS

Just like Google Adwords, Facebook also offers conventional advertising options that let you position your custom ads in users’ news feeds. The ads appear as promotional posts and direct anyone who clicks straight to your website or link that you have set for your users to redirect.

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Facebook advertising features include:

• Demographic targeting by Facebook user data on age, location, education, and interests.
• The ability to set ad budgets.
• Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
• Built-in ad performance measurement tools.

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Because Facebook collects plenty of user data, it can target your advertisement to users who are most likely to be interested in your product or service. The platform also features an analytics tool to help you understand which ads drive interest and sales.

Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.

While there are a lot of steps in this process and it is directly associated with your company image, we at IBIS can defiantly help you out with this preparation and a clearly outlined plan. As a digital marketing company we have professional approach to your requirement that will target to providing you desired results.

If you have any questions, please contact us.

Domain Relocation Guidelines To Preserve Search Engine Rankings

Re-branding your company name is one of the most common and toughest marketing initiatives for businesses across world, and can occur at any time for variety of reasons. Whether it is an effort to dissociate with the performance of the past or to simplify the brand name of your company for future, this marketing tactic can be very successful if approached properly.

Some notable brands have undergone this process including Hutchison’s rebranding to Vodafone, and the Federal Express rebranding to FedEx. In the digital world, Google rebranded from their original name, BackRub.

SEO Ranking Preservation

SEO Ranking Preservation can be a broad term that may include a variety of performance indicators including page-rank, traffic, ranking keywords, online purchases, bookings, and many more. When SEO Ranking preservation is not a key factor throughout domain migration or the URL restructuring process, there are some key lessons that can be learned. As search engine optimizers, we understand that often other factors like time-resources, budget, other marketing efforts, or even client buy-in to the SEO process may inhibit the preservation process. Brands that have failed at this process chose to focus on other priorities during their website migration process, and unfortunately, as a result they have seen dramatic dips in their site performance.

Another “frightening scenario” for SEO is to have domain migration occur so that both domains remain live for some time and links connect the old and new sites back and forth. To avoid this, coordinate the shift all at once because the existence of two live domains with substantial amounts of duplicate content and partial implementation of redirects will send conflicting signals to search engines about which site should rank. Consequently, the domain authority is then split instead of shifted from the old domain to the new one. In some cases we’ve seen domain authority drops for both the old and the new domain.

Re-brandings with SEO Ranking Preservation in Mind

What are the precautions do you need to plan ahead for, in order to minimize the chance of these re-branding drops impacting your business?

There are 6 significant components to maintaining domain authority, digital presence, and accurate tracking of the domain migration. Some of which impact how the domain is perceived and some are related to how the migration is tracked. Keep in mind these significant elements if you are planning for a re-branding:

1)Redirects

The most apparent first step is to put in place redirects which automatically route a user from the old domain and page to the new one. There are a range of types of redirects that are available, but for these types of redirects, a 301 is best. A 301 status communicates to search engines and web browsers that the page has been permanently relocated and redirects the user to the correct page. A 301 redirect also transfers ranking power (sometimes called “link juice”) that the legacy page had built up to the new page.

In order to identify every page on the site that needs to be redirected, several tools, including Screaming Frog, Integrity for Mac, are available to “crawl” the legacy site. Pay special consideration to URLs that have the most in-bound links, or receive the highest volume of inbound traffic from other sites. These pages are home to most of the site’s “link juice” and must be maintained. Tools such as Google Search Console, MozOpenSite Explorer and Majestic SEO, can be used to compare and make sure that nothing gets skipped or overlooked.

Once the list of legacy pages is complete they must be mapped to pages on the new site and redirected. A simple way to help you do this is to create an excel file listing the old URL’s in one column and the new ones in another. It also helps for verification purposes later.

It’s important to be prepared to make all of the changes at once instead of drifting a handful of pages at a time. Leaving both domains live sends conflicting signals to search engines and can damage the domain authority of both the legacy and new domains.

2)Resubmit Sitemap

Once the redirects have been implemented it’s vital to notify Google and Bing Webmaster Tools that a change of address is happening. Leave the old site’s XML sitemap live for about a week after the migration because crawling never happen immediately to your sitemap so crawlers can still access it, follow the links therein through the 301 redirects, and start working the old URLs out of their indexes.

Create a XML sitemap for the new domain and submit it to Google and Bing Webmaster Tools/Search Console. Typically, it can take a day or two before the new crawl takes effect and you can compare the number of indexed pages once the crawling happen. You can access crawling information from your webmaster tool.

3)Directory Listings

Along with inbound links, one more significant factor to consider is directory listings are one of top sources used by both search engines and users to find a website or domain. It’s considered best SEO practice to make certain that listings in online and print directories are current and accurate. A domain migration requires returning to all of the directories that list the legacy domain and updating them to reflect the new address. These directories may include (most generically) Yep, FourSquare, InfoGroup, Localeze, Yellowpages, and DMOZ. An aggregation tool like MozLocal can help bring all of these directories into alignment.

In addition to the generic directories most businesses have an opportunity to be listed in industry-specific directories. From real estate-agents to Dentists or home maintenance professionals, you’ll likely find a set of available directories. The longer a legacy domain has been in existence, the more directories that will subsequently need to be updated.

4)Social Media

Now as we are into this Digital world there is a strong correlation between social media engagement and web traffic. Announcing and publicizing the domain name change to provide important social signals and promote the re-branding in its own right. This will generate higher than usual volumes of traffic to the new domain in order to compensate for the potential drop in organic traffic while Google is indexing the new domain. While it isn’t critical to update all legacy posts with a new domain, it’s crucial to make sure that any pages that have social media links to them are correctly redirected. Update social media profiles, especially Twitter, Facebook and Google +, but don’t neglect LinkedIn, Instagram, Blogger, Pinterest,  Stumblr, YouTube and any others that are connected to the website.

5)Analytics and Search Console Profiles

The profiles in an analytics package, whether it is Google Analytics or a third party fee-for-service provider, will track the traffic to a specific domain, and if it’s set up correctly should not be tracking activity on other domains. In the Admin tab of Google Analytics, the property name and default URL should be updated to reflect the new domain. This is also the time to annotate Google Analytics in order to track the date of the migration.

In addition to Google Analytics it's important to update settings in Google Search Console, only AFTER the migration has occurred.

6)Audit Redirects

Once everything is complete, it’s important to verify that everything is working as expected. The Screaming Frog web spider tool can help run an audit of the old and new site to examine the results.

A). Upload: The legacy URL’s

Switch the SEO Spider to ‘List Mode,” select the file with all the old URLs to audit and upload.

B). Select: The ‘Always Follow Redirects’ box

Navigate to the ‘Advanced’ tab inside the ‘Spider Configuration’ and select the ‘Always Follow Redirects‘ option.

As default ‘List Mode’ works at a 0 crawl depth, meaning it just crawls the URLs included in the upload. With this feature selected, it ignores depth and will follow redirects until the final destination (a no response, 2XX, 4XX or 5XX etc.).

C). Start the crawl

Now hit the ‘Start’ button let the SEO Spider crawl the site, reach 100%, and come to a stop.

D). Click on ‘Reports’ & ‘Redirect Chains’

This report does not just include URLs which have redirect chains, it includes every URL in the original upload and the response in a single export. If a URL has multiple redirects in a chain, this export will map out each hop along the way, redirect 1, to redirect 2, to redirect 3, and all the responses along the way until the final target. It will also show how many hops there are (remember 5+ Google might give up and treat as a 404) and identify any pesky redirect loops.

This report provides a comprehensive method to audit all redirects in a site migration in a nice, easy, single export.

Effective Domain Migration To Preserve Search Engine Rankings

While there are a lot of steps in this process and many intricate details to pay attention to, we at IBIS can defiantly help you out with this preparation and a clearly outlined plan. Sometimes it can be possible to identify unexpected behavior or disparities before they have a notable impact on traffic and visitors. So for that expert services of professional can guide you well. Following the steps to update analytic packages and audit redirects will help identify opportunities to make changes before they become problems.

If you have any questions, please contact us.

Insight into digital marketing

The word 'digital marketing' has remodeled and replaced conventional marketing. The term 'digital marketing' was first used in the 1990s.

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.

Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for Internet users.

Digital Marketing is facilitated by multiple channels, As an advertiser one's core objective is to find channels which result in maximum two way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely;

Affiliate marketing

Display advertising

Email marketing

Search marketing

Social Media

Local SEO

Social Networking

2015 Digital Marketing trends

1.  The almighty search king- Google

Google - the search king has the potential to drive you profits just by having your brand listed and promoted well.

2.    Mobile Dominates

The importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity cannot be overstated. Mobile devices and our collective addiction to them are fixtures of the modern marketing era.

3.   Social Networking

Enough has been said about the power of social networks. For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.

4.  Digital Payment Rising

With the advent of EVM credit cards (October 2015), the public is in for a new experience when it comes to payment methods. These changes will have a ripple effect on online payment and e-commerce sites.

5.  Paid Advertising

Spending money to get noticed more than others on search engine, Social Networks, Websites, mobile apps is an advertising method on the rise. Whether you like it or not, you have to spend money to get the best advertising spot out there.

"Digital Marketing - the every growing and every evolutioning field has become an absolute requirement to keep your business going and growing."

If you have any questions, please contact us.