Effective and Free Marketing Tips for your Small Business with Google, Facebook, CRM and Referrals!

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Whenever someone approach us for marketing their Small Business first thing we as a Digital Marketing Agencyget to know about new client is who they are as a Entrepreneur, learn how they are currently operating their functions, see whether it is a new business startups or an established one, and finally discover what marketing techniques they’ve tried or are or are currently put into practice.

After analyzing his business and current scenario rather than making my clients start everything from scratch, I prefer to guide and support existing efforts where suitable. Sometimes all it takes is a fresh look at the marketing they already have in existence to ramp up marketing efforts – all at no extra cost!

Here are few easy ways to do that instead of starting it from scratch:

>> GOOGLE Reviews

Now a day your client become more Internet savvy so before taking any decision he always use to Google you and find what people are saying about you. People love to read reviews. Reviews not only help build trust and loyalty, they can increase the number of prospective clients you get in the door and affect how willing they are to take your suggestions. It’s true – 90% of people say their decisions are influenced by customer reviews. I know you think getting those reviews is hard.

 

But let me inform you, it really isn’t if you have well defined review plan. In fact, an easy review tool is right there in your client’s hand! That’s right – the smart phone! Google Reviews, for instance, is easily accessed through Google maps, an app that is already on android phones by default and easily downloaded from the app store to the iPhone. It also helps to send clients a follow up email with a link to your Google+ page, so they can leave a review from their home computer as well.

>> Facebook Reviews

And speaking of reviews, not only can you put a review feed on Facebook, it is an excellent place to connect with your clients, their friends, and family. You can:

• Make clients aware of open appointments slots.
• Share any promotional offers you have going on in the office. (Learn How to Put Offers on Facebook)
• Highlight multiple locations on your Facebook Business Page. Simply add the address, upload a photo, description, and title for each location you would like on the map, and their system will do the rest. (Learn How to Add Multiple Locations on Facebook)

 

And don’t forget, now a day many software programs can link an app to your Facebook page. This makes it completely effortless for your clients to make an appointment while they are enjoying themselves on Facebook. Interesting isn’t it?

>> Client Management Software

You must be using some kind of software for maintaining your back office processes. And you are already paying for it; you might not well utilize it to its full potential. For example you might using any CRM for your work but main task you are performing through your CRM may be lead confirmation, surveys, and the occasional birthday greeting.

 

But you can also take that survey page and put it on your website for a continually updated stream of testimonials to show new visitors as a Testimonial Section. And, you can set your system to automatically post any 4 and 5 star reviews to Facebook. You can even use their reputation management application to let you know when a new review appears on Google, Yahoo, Yelp and more!

P.S.: To know more details about how to streamline Testimonial and Social Media Contact one of our Account Manager by clicking here

You can also try one of the cheapest and most effective marketing channels if it is done with well defined marketing strategy. Use the demographic targeting feature to send e-blasts about an offer special to one specific segment of your Buyers Persona, or an email about an upcoming webinar to people who are interested in knowing more about your offerings.

There’s so much this well defined marketing strategies can do that I recommend you set a regular training date with the software company.  It can be overwhelming to learn it all at once, so every quarter, get trained on just one new thing.

P.S.: If you are not using any streamline marketing strategies for your business promotion ask for the free marketing plan by click here.

>> Clients Referrals

Your existing clients are one of the greatest marketing tools you have at your disposal. Make them happy, then give them an easy way to refer, and they will bring more prospective clients to your door. And to really ensure that they don’t put off referring their friends and family add an incentive and you have an unbeatable marketing machine in form of your Existing Clients.

 

From our research on group of small business owners, we have found that simple care-to-share plans are amazing motivators and allowed by most state boards (double check just to be sure!) But referral programs only work when you ASK for the referral before handing a client your referral card or something. To make sure there’s no overlie, assign referral targets to team members at your morning meeting. Reward your team members for every referral they help bring in to keep them excited and motivated in this program. For even more referral tips,download our patient referral tips below. 

I hope these ways will give full advantage in your marketing as you try to implement an effective marketing strategy in your business without spending any money for it. Have a suggestion I haven’t listed here? Please share in the comments below!

To find out more about how to keep your marketing fresh and maximized, talk to us for your Free Marketing Assessment today!

If you have any questions, please contact us.

Why Not Having a Responsive Website Is Hurting Your Business?

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After Google Mobilegeddon Update in April 2015 - Google Start Penalizing Non-Mobile Sites

A New Google Algorithm Update “Mobilegeddon” Will 'Considerably Impact' Sites Without Mobile Compatibility.

As the world lasts using more and more smart phones and tablets for using the internet, business who do not useresponsive web designs are seeing less visitors and less success from their websites even after getting visitors to their old non responsive website. Typical websites, are made with desktop internet browsers in mind. They are made to fit perfectly on a pc screen, not any of the other types of screen that are found on devices such as tablets, smart phones and other mobile devices, so users who visit a non-responsive website on their phone, are going to have a poor user experience.

Mobile Sites to Be Remunerated by Google Buzzes have been circulating for some time. The cautioning signs have been there, showing us the way. And, as of Google source, the news is official: Google wants you to mobile-ize your website for better user experience as seeing non responsive website on smart phones are very difficult to access. Responsive website designs will make the site function and look as it should on any size, or type of screen. That is why in a world where PC’s are actually the least used tool for internet access, a non-responsive website design is hurting your business

Studies have shown that more than 40% of all google searches are performed on a mobile device (2014 study), and more than 70% of all local Google searches were done on a mobile device. Having an un-responsive site will literally mean that your business is losing out on more than half of all local business searches. Can your business really afford that?

So much so, in fact, that the search engine giant will be updating its algorithm (again) to increase rankings for mobile-friendly sites. That’s right, Google declared that it plans to expand its use of mobile-friendliness as a ranking signal. In a somewhat unprecedented move, Google not only laid out the plans for its next algorithmic update but also assigned a specific date to the launch of the update.

In plain English, this means that websites with mobile compatibility and mobile app connectivity will be awarded higher rankings in search results than those sites without.

According to the announcement on its Webmaster Central blog, Google said:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have an important impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Important impact, huh?

What does that mean for you exactly? In short, if your website is not responsive or mobile-friendly, meaning your site is not responsive to diverse screen sizes, correctly configured and able to be viewed on multiple device types like Smart phones, Tablets, Google is making plans to penalize your search rankings. All the treasured SEO your site has currently could be for nothing if your site isn’t viewable on a mobile device correctly.

In terms of SEO, and ranking your site on Google. Non-responsive sites are becoming punished for not being 100% comprehensible to all Smart phone and Tablet users. Even if you forget about the mobile internet users, not having a responsive site will have a negative SEO effect, and could hide your business in the lower regions of google, never to re-appear.

Search engines are surely where most of your site visitors come from, energies must be made to keep fulfilling and making your site as much user friendly as possible. Your business needs to stay robust on Google to succeed, so adding a responsive website design would keep your company up to date with technology, and keep your business on top of SERPs for longer time.

The reasoning for this update is simple. As the world moves to small screen and more and more of our lives appear in a handheld device, it is serious that websites are able to keep up. By rewarding those sites which are mobile friendly, Google is continuing to shape the digital landscape in coming years.

How Do You Know If Your Site Is Mobile Friendly?

Before you sound the alarms, you must determine whether your site is at risk. To determine whether your website is currently being deemed “mobile friendly” by Google, there are two tests to run which was mentioned in our previous blog which you can access here.

Make Plans for a Site Upgrade

If you do not pass the mobile test, Don’t worry just seat back and relax! It is definitely important that you are making arrangements to update your website soon. While the exact outcomes may not be spelled out, the warning signs are there and should be taken seriously.

If you are concerned about why not having a responsive website is hurting your business we can help. Getting a responsive design for your site is easy. Contact the professional web designers at IBIS Technologies today to get started.

As Rajvi of IBIS Technologies LLC points out in her previous update that Google finds mobile so important that it has decided to provide a timeline for this update to urge companies to make a changeover-- and comparatively quickly.

It appears the time is drawing imminent to go mobile or possibility going dark.

If you have any questions, please contact us.

Dental Web Marketing Case Study

Inbound Marketing for Dentists

Dr. Nishita Gandhi

Bronx, NY, USA

www.bronxdds.com

Dr. Nishita Gandhi started her own dental practice in an area with a lot of competition. But opening a dental practice is expensive and Dr. Gandhi needed to grow her practice. She had worked with a company that made websites for dental practices, but her website looked generic. Even worse, it wasn’t showing up on Google searches. She signed on with IBIS Technologies’ Custom Package to kick off her Dental Practice.

BUSINESS NAME: FORDHAM DENTAL OFFICE

GOAL OF PROJECT

• Show up in Local Search Engine Results
• Drive Patients to the Practice.
• Increase New Business
• Improve Visitors Experience with Interaction
• Feedback from Existing Patients

STRATEGY

Dr. Gandhi needed a new website that was optimized for SEO in order to rank higher in an area concentrated with dentists. IBIS Technologies’ Custom Package included an SEO optimized Responsive Website, Customized Marketing Plan and Social Media Optimization. Dr. Gandhi also added an AdWords Boost Campaign to increase her traffic while her organic results improved. Dr. Gandhi learned how to blog and increased her presence on Facebook, Twitter and Google+. She also received good amount of Satisfied Patients Reviews from her ZOCDOC account.

SUCCESS

The AdWords Campaign brought in new leads and once her organic results were good enough, Dr. Gandhi was able to stop the campaign. Her practice is now on the 1st page of Google, Yahoo, Bing and other major search engines and the average number of new patients each month has increase.

Read our dental case study on how Dr. Gandhi turned her new practice into a booming business!

If you have any questions, please contact us.

How to Promote My Company on Facebook?

Nearly all clients use the Web to search for local businesses – and most of them are on Facebook. It proves clearly that Facebook continues to be the supremacy champ of all social media platforms, as the #1 spot where people connect and share online. The Facebook is the biggest social networking platform in the world by far, as it has grown into a venue for businesses to market themselves through communication with customers and self-promotion of company or product.

COMPANY CAN’T AFFORD TO IGNORE FACEBOOK OR SOCIAL MEDIA PLATFORM.

Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool – it’s a huge room to keep your customers informed with every small updates about your business, develop good brand identity, and broaden your reach. Meanwhile, Facebook is steadily rolling out features to help users find small businesses, while helping small businesses connect with potential new customers.

A superior Facebook presence can help you connect your fans and grow your business. But with so many ways to promote your business on Facebook, it’s hard to know where to start most of the time for the new company when they think for promoting their business on Social Media.

Read here for some easy steps you can acquire to make social media work for you as your marketing person.

A)CREATE YOUR FREE FACEBOOK BUSINESS PAGE

A Facebook page is a great free marketing tool for your businesses. These pages let businesses recognize themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable facebook business page to give a better sense of a business’s personality and character.

ADD VIDEO

Your Facebook Page is your business’ home foundation on the social networking site. A Page is a lot like a regular Facebook profile, but for Brands, Products and Businesses.

You will work together with Facebook users through your Business’ Page, so make sure it truly reflects your company image. Use high quality Company’s logo as the primary photo for your Facebook Page, and pick a high resolution cover photo that is attractive and showcases what your business does.

Profile Picture / Logo size should be 180px * 180px

Cover Photo size should be 851px * 315px

Write your company’s short description that helps your viewers to get along with your company page. You can also get your customize Page URL by going into Settings. Generally Page URL will bewww.facebook.com/yourcompanyname.

B)SHARE YOUR POSTS

Ok cool that you have created your Facebook Business Page. But it’s not enough simply to have a Facebook Business Page. To achieve followers you’ll need to create meaningful, interesting content for your fans.

Fans, which like your page, will see your posts show up in their main Facebook News Feed every time they log in, so you need to be ready with some interesting posts for them to engage with you. You can share updates, photos, videos, promotions and a lot more on your Facebook Page.

For Example:

If you’re a local footwear store, you might consider posting a video of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.

The most successful Facebook posts – the ones that make the most people to comment, share and like – are short and visual. Look for ways to add a visual element to your posts, whether it’s a short video clip, a photo from inside your store, or just stock art.

Facebook’s Page Insights tool helps take the presumption out of sharing. The tool, available from your Facebook Page’s Admin menu, offers valuable information on follower activity. For example, it can tell you what time most people view your content so you can plan your promotions.

C)BUILD CONNECTIONS

What will be benefit if your sharing content is not seen by anybody? Luckily, Facebook has built-in tools to help you build an online following for your Facebook Page.

First, explore the “Build Audience” tools found in your Page’s Admin menu. You’ll find options to invite both your Facebook friends and email contacts to follow your Page.

Conventional marketing techniques can help you grow your audience outside your existing following. That means marketing your Facebook Page’s Web address on your business cards, in emails signature you send to your clients, and on any other marketing materials you produce for your business.

If you took the time to create a simple and memorable URL for your Page from the start, it will be easier to promote it in the future.

D)CONNECT YOUR FOLLOWERS

Meanwhile, you can develop your audience organically by creating content that your followers want to share, like and comment on. The key is to post quality content regularly. That means sharing updates that are relevant to your audience and at the same time your audience should correlate that content with your company. If you don’t have time to post content on daily basis then try to do at least once or twice a week.

For best results, try taking a friendly, conversational tone, and remember to be to the point. Keep your updates timely, and respond directly to comments and private messages if your audience is asking you about anything. Creating a discussion with your followers will encourage them to engage with your posts in the future more positively.

Facebook also offers a few direct marketing tools for business users that help you to get well connected with your audience in terms of business. Facebook Offers tool that agrees to create coupons that can be redeemed in your store or online. For a fee you can also have Facebook push your offer onto the news feeds of users who don’t already follow your business. By establishing a budget you determine how many users will see your offer.

Promoted Posts allow you to boost the visibility of any Page update. For a fee, your post will appear near the top of news feeds belonging to potential customers.

E)LEVERAGE FRIENDS OF FRIENDS

New clientele are more likely to try your business if their friends already used it. Facebook lets you leverage word-of-mouth to promote your product or service to other people who are not in your friend list.

Keep in mind that when a fan interacts with your Page, their friends will see the activity in their news feed. You can promote more interaction in a variety of ways. Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Encourage customers to “check in” to your business on Facebook when they visit by offering a small discount for anyone who does. Checking in is a feature that allows users to notify their friends of where they are.

You can also create special events and limited-time promotions and invite your followers, who can invite their friends in turn.

F)FACEBOOK ADS

Just like Google Adwords, Facebook also offers conventional advertising options that let you position your custom ads in users’ news feeds. The ads appear as promotional posts and direct anyone who clicks straight to your website or link that you have set for your users to redirect.

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Facebook advertising features include:

• Demographic targeting by Facebook user data on age, location, education, and interests.
• The ability to set ad budgets.
• Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
• Built-in ad performance measurement tools.

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Because Facebook collects plenty of user data, it can target your advertisement to users who are most likely to be interested in your product or service. The platform also features an analytics tool to help you understand which ads drive interest and sales.

Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.

While there are a lot of steps in this process and it is directly associated with your company image, we at IBIS can defiantly help you out with this preparation and a clearly outlined plan. As a digital marketing company we have professional approach to your requirement that will target to providing you desired results.

If you have any questions, please contact us.

SEO is an Excellent Investment for your Business to Grow in 2016

Over the past few years many misunderstandings have come forward concerning Search Engine Optimization. But which are some of the most false thoughts we have heard about SEO during the last year or so that we going to see for an instance?

“Google will bring my website on top of the result not companies like you.”

“I don’t want SEO. I just want a good looking website similar to my competitor’s one.”

“Just built it and they will come.”

“SEO is very much costly and there is no requirement to our website.”

“I have local business so I don’t require SEO for my website.”

Such false impressions still reside inside the heads of small medium scale entrepreneurs, business owners and business executives as a part of an overall digital mindset.

While I don’t feel repentant for the Marketing Gurus that are just parroting the latest buzz words, tactics and amplify the above plus 100 more delusions, I do feel strong about my job; My responsibility to inform the well-intended business owners that SEO still stands in 2016 at the forefront of investments for businesses that wish to increase not only their online presence but overall company branding and sales.

Search Engine Optimization must needed Investment for Your Business Growth

Many business owners don’t feel like SEO is an investment but they treated this as an expense to their business. But we can definitely define SEO as an investment as it takes time and money to draw quality organic traffic to their website through various search engines and social media platforms. If money and time are appropriately invested then SEO will increase ROI due to the following few critical factors:

1) Growth

If you are developing a new website for your business from scratch the initial organic traffic means your presence in search engines will be zero. Even with many websites that have been in existence for years, the organic traffic can stay behind quite low if no or improper SEO approach has been implemented.

And even though this may sound very disappointing, in realism it is a very positive thing for small businesses that are willing to implement a long term SEO line of attack for their business growth.

The motivation for this is the multiple rate result and how it relates to SEO Strategy. For the websites of small businesses like dentist, plumber, retail shop, doctors or law firm it is not uncommon to experience a 25%, 60% or even 100% growth in their organic traffic every year.

So if your target market is local business only and you need some professional expertise in generating prospective clients to your website than we can develop such customized SEO campaign to promote your websites in top of the search results in Google, yahoo, Bing than we offers SEO Package for Local Business across the world at competitive rates.

So, visualize that even if the website that you are working on has only 100 - 150 unique visitors from organic (SEO) traffic per month, it is quite realistic to anticipate that in 3-5 years down the line this same website can have 500, 700 or even over 1.000 visitors per month. This can be accomplished with the implementation of continuous “white-hat” SEO strategy due to the compound rate effect that helps websites build up increasingly higher ranks of organic traffic over time with the same amount of SEO efforts.

2) Development

As clients we tend to carry out our research through search engines by using many diverse keyword grouping so as to fulfill our requirements.

While there is no certain-fire way to know in advance the exact queries (search terms, keywords) that each searcher will enter into a search engine for his requirement; what you can do is take benefit of the multiplier effect and fundamentally rank your website for thousands of search terms or keywords while targeting only a much smaller division of these phrases.

If as a company you need some professional expertise in managing your SEO campaign and want to put your websites in top of the search results in Google, yahoo, Bing than we offers Best SEO services for Local Businessacross the world at competitive rates.

In order to accomplish that you have to develop search engine algorithms to your advantage that it brings organic traffic to your website. While this sounds quite prohibited and black-hat all it actually means is to invest in a long term“white-hat” SEO plan.

A well SEO optimized website for a positive subset of keyword terms that are appropriate to the website’s niche is going to automatically replicate 100s of different keyword terms that your website will rank for.

3) Long Life

Anyone that has active Paid Adwords Campaigns, like a Google Adwords campaign or Bing Adwords Campaing, knows that in the instant that the campaigns are off, the paid traffic that flows to the website drops as well.

In difference, an investment on SEO constructs long term traffic that can be maintained, after it has been built, even with minimal efforts in certain niches for starter and not focusing more on Competitive market.

Even in aggressive niches the most difficult part is to raise the SEO traffic for early stage websites or for websites that haven’t performed any SEO procedures for years.

On the other hand well optimized websites with active SEO running can rule the SERPs rankings much easier for the long time with a certain level of SEO strategies.

Summarize SEO as an Investment to Business Growth

In conclusion, the Growth Factor through the multiple rate effect will allow organic (SEO) traffic to heap up as the time progresses. The Development Factor will allow the keyword terms to multiple automatically and as a result your website’s “keyword terms crowd” will grow and dominate the SERPs as time unfolds. Finally, the Long Life Factor will enable SEO traffic to create (pay) bonuses in the form of future – long term – organic traffic.

So this Trieffect gives your business the much needed ROI for the Source you have putting into as Money. If you are looking for some professional company to handle your SEO campaign, that will benefit your business growth for longer period of time than you can Request for the Quote here.

If you have any questions, please contact us.

Click-Through Rate (CTR) significance In An SEO Campaign – Guide for SEO Specialist

Click-through rate (CTR) is clearly an imperative metric to consider in diverse facets of your digital online marketing strategy.

The higher your CTR is, the more chances for people to visit your website, so of course it’s valuable to improve it as mentioned in my earlier blog.

The CTR of your social media posts in various social media platforms like facebook, twitter, google+ or linkedin could determine how much visibility future posts will received; the CTR of your advertisements could specify their relevance to your target audience; and the CTR of your organic search results speaks to the value suggestion of your page titles and descriptions as we discussed in last blog.

Additionally, CTR has long been considered to have another advantage: increased rankings. In other words, many believe that pages with higher CTR for certain search queries tend to rank higher for those search queries results. Essentially, CTR has been measured a significant cause that influences organic search rankings.

Background Scenario

There is broad foundation for the idea of CTR influencing organic search rankings results. As recently as 2014, it’s been regarded as a vital determining factor in a website’s health and supposed authority. Search Metrics even included it in their SEO rank correlations report in 2014.

The big dilemma with these reports — and with many examples of potential ranking factors — is that correlation affiliations do not necessarily imply a causal relationship.

Let’s discuss one example, if a website boosts the quality of its content and develops its brand visibility, it may earn a higher domain authority and rise up in the ranks while at the same time engaging to more customers and earning a higher CTR. In this case, CTR and rank increase proportionally, but neither has a direct result on the other.

Present Scenario

In an attempt to determine how much of an impact CTRs had on search rankings results as a direct causal influence need to cautiously constructed a sequence of clicks (to avoid Google’s traffic spam filters) to a closely observed website. Using a variety of different keywords and subjects, the experiment sent thousands of visits to the site in question, synthetically (but measurably) increasing its CTR to more than 80%.

With such a considerable increase, if CTRs were a ranking aspect, one would expect to see at least a understated shift upward in the search rankings results. The results were the opposite — search rankings for the website remained sluggish for a few weeks, only to fall a short while later.

This recommends that click-through rate (CTR) is not a ranking factor — a conclusion almost in direct opposition to that experiment back in 2014. Both tests tried to establish a “baseline” for their respective subjects, with the only difference being CTR; one increased in rank almost immediately, while another barely moved at all.

There are few possible clarifications for this data disagreement:

1.  CTR stopped being a ranking factor in 2015
2. One of the trials was set up incorrectly (resulting in skewed results) or
3. There were other aspects that affected the rankings that were not known or included in the trials.

Conclusion: Is CTR A Ranking Factor For SEO Campaign?

You can perhaps by now guess my answer to this question, but I want to also make clear the implication of the question. Conflicting data is normal for almost any authority, even in far more structured scientific researches. It’s neither irregular nor particularly troublesome. But in the SEO world, with so many vagueness and so few clear details about how Google’s search algorithms work, we have to go with what we be familiar with. And because things in SEO change so fast, we have to go with what we make out today.

We don’t know for sure that CTR ever had a fundamental affiliation with organic search ranking improvement. We do know that it doesn’t guarantee rank improvement. These two details lead us to a safe best guess that click-through rate is not a dependable ranking factor — so even if it does have a fundamental influence on website rank, it’s inconsistent and unpredictable.

Click-Through Rate (CTR) is not an Important Factor to Consider in SEO Campaign?

Extremely not. It’s vital to pay attention to your CTR — on search engine results pages, as well as any other occasions where your prospective customers click on your website content. It’s the final doorway that stands between your potential visitors and your actual visitors.

If you discover that your CTR is extremely low, it’s your accountability to work to improve it for your SEO Campaign:

i.Be as to the point as possible by using less words to carry your message.

ii.Describe your website as precisely — and as interestingly — as possible with value propositions and explicit wording.

iii.Stay state-of-the-art so your descriptions fall exactly in line with your vision.

iv.Imply a sense of importance without resorting to petty click-bait style campaigns.

v.Use the power of headlines to anchor user interest.

Click-through rate (CTR) is not an important factor to consider in SEO Campaign — improving the CTRs of your search engine entries, ads and posts is exceptionally valuable in earning you more traffic. However, it probably won’t increase your search engine rankings directly. Understanding this difference will allow you to approach CTR correctly and avoid wasting time pursuing a ranking tactic that simply doesn’t work.

If you have any questions, please contact us.

How to Avoid With a Google Penalty? List to Quickly Analyze & Fix Your Problems

Every website owner has a story about getting penalized by Google Search Engine. Confirmation suggests that though many websites have been penalized (not just by the big Google updates, but also by any one of the thousands of tiny little manual Google updates), the common marketer or webmaster hasn’t noticed such updates in most of the cases. According to blog I read in Kissmetrics, only 5% of penalized websites are submitting a reconsideration request every month to recover their rankings.

Since websites are all dependent on search engines for traffic, we have to continue aware about the latest updates -- and make changes if our website is affected with any of penalties. Not only is it good common sense to keep side by side of the updates, but it can give you the competitive advantage if you can recover faster than others. As a website owner if you are looking for some professional help than as a Digital Marketing Company you can contact us for that.

Thankfully, here in this article I am just writing down few steps that you need to do to ensure your SEO stays agile and ahead-of-the-game at all times.

Step 1: Familiarize yourself with the types of updates that were released by Google and other Search Engines.

Here I am writing down quick list of the most significant updates and an overview of what they included.

A)Panda Updates: Born in 2011

There were updates before Panda, but this was the first substantial pain for every websites.

Its purpose: To clean-up on websites containing poor content, excessive ads, and possibly better design. This was rolled out in stages, and it continues to this day.

B)Venice Updates: Born in 2012

This was the one that increased the number of local results for broad queries.

C)Penguin Updates: Born in 2012

In the same year of Venice Update one more update was released namely Penguin. This update is designed to combat actual SPAMMY websites rather than sites that are legit, but poorly made.

 Its purpose: In this update Google cracked down on keyword stuffing, cloaking, link building ... basically, any method you’ve heard of referred to as “black hat.”

D)Pirate Updates: Born in 2012

This update was targeted at websites that violated copyright on multiple occasions.

Its purpose: Stolen content or copied content would have been hit here.

E)Secure Updates: Born in 2014

In this update preference is given to websites with SSL security.

Its purpose: As website hacking becomes more sophisticated and people are more aware of the risks, it is important to moderate those doubts by offering security (particularly if you require personal and financial details from your web visitors).

F)Mobilegeddon Updates: Born in 2015

In this update preference is given to websites that are responsive.

Its purpose: Unsurprisingly, having a website that is readable and navigable on a handheld device as well as desktop is preferred by visitors.

These updates are not one-offs; they are repeated to keep up with changes in black-hat techniques and to keep ensuring that searchers are satisfied with their results.

To conclude this step, before you go further, make sure your website:

• is not full of ads
• is not keyword-stuffed
• has long-form and/or quality content
• is localized where localization matters
• does not engage in any spammy link building practices
• has a legitimate security certificate
• does not steal or copy content from other websites
• looks good and functions well on mobile

As a website owner if you are looking for some professional help with such website design and security concern than as a Search Engine Marketing Company you can contact us for that.

Step 2: Find out whether you website has a ranking difficulty in Search Engine.

To begin with, identifying the problem is key to success. Without aware of what you have been penalized for, you can’t deal with it.

For example, back in September ‘14, most webmaster thought they were dealing with a Penguin update, but it was in fact an extended Panda update.

Here are a few guidelines to help you appropriately diagnose what happened with your website.

1.  Use a penalty indicator tool to find out what has happened to your website in the past, and if you have yet to recover from it. A fast and simple tool to drop this knowledge bomb on you is this succinctly titled Website Penalty Indicator. Here I am showing screenshot for the same.

This handy tool from FEInternational can show you which of the major Google penalties hit you and at what point they hit. (For example “www.google.com” to see what would happen.)

However, you’ll notice that this tool focuses on the Big Bad algorithm changes and not all of the little manual ones in between. To find out those, you’ll need to follow the next step.

1.  Use tools like SEMrush to find out if your website is penalized by one of Google’s updates.

By using tools like SEMrush, you can do a complete site audit and check how your position has changed in SERPs, check your website backlinks, and analyze your content too with the help of this tool.

To conclude this step, before you go further, make sure your website:

• Use penalty checker tool  for updates effects on your website
• Use website audit
• Check your website backlinks
• Check for SERPs

As a website owner if you are looking for some professional help with such penalty check and website audit than as a Search Engine Optimization Company you can contact us for that.

Step 3: Learn how to make progress.

This section was contributed by Elena Terenteva, Content Strategist at SEMrush.

“The best thing you can do for your website is to avoid penalties in the first place. Website owners who break SEO rules risk manual penalties or being seriously harmed by algorithm updates. When a website is hit with a penalty, it’s more than likely.”

There are few reasons for that as described below:

• A lack of knowledge on behalf of the SEO specialist
• A purposeful violation of basic SEO principles
• The use of black-hat techniques

But if you have been hit by a penalty, how you'll figure out the root cause will depend on what kind of penalty it is:

1. Manual Penalty:

If a website gets a manual penalty, the owner will be notified through Google Webmaster Tools and receives a letter explaining the reasons for its failure. This means the website owner will at least have an idea of how to recover and can begin working on the suggested changes.

1. Algorithm Change:

If your website is hit by an algorithm change, the situation becomes slightly more difficult. You need to find a correlation between Google’s last actions and your website’s losses. Don’t forget that website position and traffic losses can be caused by general problems and may have nothing to do with algorithmic changes. If you do find that you were harmed by a specific algorithm change, get all the information you can about that update so you can start to resolve the issue.

Of course, all of us want to avoid being hit by a penalty in the first place. So if you want to be prepared, I recommend hire someone who is proficient of consistently running SEO audits. Here are a few things that we will do for you:

• Remove or disavow unnatural or spammy links manually
• Be sure that your anchor text is diversified
• Get rid of all duplicate content
• Create non-keyword-stuffed, quality content
• Keep an eye on UX

Remember that the best strategy is to avoid penalties and realize that SEO is not just about trying something new. It’s also about constantly monitoring the success of your previous efforts.

Although avoiding penalties may seem like building a house of cards that may collapse at any minute ... well, that’s kind of the way it is! That’s why it’s important to ensure that your website is up-to-date, helpful, and trustworthy.

So as a website owner if you are looking for some professional help with such penalty check and website audit than as a Search Engine Optimization Company you can contact us for that.

If you have any questions, please contact us.