SEO is an Excellent Investment for your Business to Grow in 2016

Over the past few years many misunderstandings have come forward concerning Search Engine Optimization. But which are some of the most false thoughts we have heard about SEO during the last year or so that we going to see for an instance?

“Google will bring my website on top of the result not companies like you.”

“I don’t want SEO. I just want a good looking website similar to my competitor’s one.”

“Just built it and they will come.”

“SEO is very much costly and there is no requirement to our website.”

“I have local business so I don’t require SEO for my website.”

Such false impressions still reside inside the heads of small medium scale entrepreneurs, business owners and business executives as a part of an overall digital mindset.

While I don’t feel repentant for the Marketing Gurus that are just parroting the latest buzz words, tactics and amplify the above plus 100 more delusions, I do feel strong about my job; My responsibility to inform the well-intended business owners that SEO still stands in 2016 at the forefront of investments for businesses that wish to increase not only their online presence but overall company branding and sales.

Search Engine Optimization must needed Investment for Your Business Growth

Many business owners don’t feel like SEO is an investment but they treated this as an expense to their business. But we can definitely define SEO as an investment as it takes time and money to draw quality organic traffic to their website through various search engines and social media platforms. If money and time are appropriately invested then SEO will increase ROI due to the following few critical factors:

1) Growth

If you are developing a new website for your business from scratch the initial organic traffic means your presence in search engines will be zero. Even with many websites that have been in existence for years, the organic traffic can stay behind quite low if no or improper SEO approach has been implemented.

And even though this may sound very disappointing, in realism it is a very positive thing for small businesses that are willing to implement a long term SEO line of attack for their business growth.

The motivation for this is the multiple rate result and how it relates to SEO Strategy. For the websites of small businesses like dentist, plumber, retail shop, doctors or law firm it is not uncommon to experience a 25%, 60% or even 100% growth in their organic traffic every year.

So if your target market is local business only and you need some professional expertise in generating prospective clients to your website than we can develop such customized SEO campaign to promote your websites in top of the search results in Google, yahoo, Bing than we offers SEO Package for Local Business across the world at competitive rates.

So, visualize that even if the website that you are working on has only 100 - 150 unique visitors from organic (SEO) traffic per month, it is quite realistic to anticipate that in 3-5 years down the line this same website can have 500, 700 or even over 1.000 visitors per month. This can be accomplished with the implementation of continuous “white-hat” SEO strategy due to the compound rate effect that helps websites build up increasingly higher ranks of organic traffic over time with the same amount of SEO efforts.

2) Development

As clients we tend to carry out our research through search engines by using many diverse keyword grouping so as to fulfill our requirements.

While there is no certain-fire way to know in advance the exact queries (search terms, keywords) that each searcher will enter into a search engine for his requirement; what you can do is take benefit of the multiplier effect and fundamentally rank your website for thousands of search terms or keywords while targeting only a much smaller division of these phrases.

If as a company you need some professional expertise in managing your SEO campaign and want to put your websites in top of the search results in Google, yahoo, Bing than we offers Best SEO services for Local Businessacross the world at competitive rates.

In order to accomplish that you have to develop search engine algorithms to your advantage that it brings organic traffic to your website. While this sounds quite prohibited and black-hat all it actually means is to invest in a long term“white-hat” SEO plan.

A well SEO optimized website for a positive subset of keyword terms that are appropriate to the website’s niche is going to automatically replicate 100s of different keyword terms that your website will rank for.

3) Long Life

Anyone that has active Paid Adwords Campaigns, like a Google Adwords campaign or Bing Adwords Campaing, knows that in the instant that the campaigns are off, the paid traffic that flows to the website drops as well.

In difference, an investment on SEO constructs long term traffic that can be maintained, after it has been built, even with minimal efforts in certain niches for starter and not focusing more on Competitive market.

Even in aggressive niches the most difficult part is to raise the SEO traffic for early stage websites or for websites that haven’t performed any SEO procedures for years.

On the other hand well optimized websites with active SEO running can rule the SERPs rankings much easier for the long time with a certain level of SEO strategies.

Summarize SEO as an Investment to Business Growth

In conclusion, the Growth Factor through the multiple rate effect will allow organic (SEO) traffic to heap up as the time progresses. The Development Factor will allow the keyword terms to multiple automatically and as a result your website’s “keyword terms crowd” will grow and dominate the SERPs as time unfolds. Finally, the Long Life Factor will enable SEO traffic to create (pay) bonuses in the form of future – long term – organic traffic.

So this Trieffect gives your business the much needed ROI for the Source you have putting into as Money. If you are looking for some professional company to handle your SEO campaign, that will benefit your business growth for longer period of time than you can Request for the Quote here.

If you have any questions, please contact us.

Click-Through Rate (CTR) significance In An SEO Campaign – Guide for SEO Specialist

Click-through rate (CTR) is clearly an imperative metric to consider in diverse facets of your digital online marketing strategy.

The higher your CTR is, the more chances for people to visit your website, so of course it’s valuable to improve it as mentioned in my earlier blog.

The CTR of your social media posts in various social media platforms like facebook, twitter, google+ or linkedin could determine how much visibility future posts will received; the CTR of your advertisements could specify their relevance to your target audience; and the CTR of your organic search results speaks to the value suggestion of your page titles and descriptions as we discussed in last blog.

Additionally, CTR has long been considered to have another advantage: increased rankings. In other words, many believe that pages with higher CTR for certain search queries tend to rank higher for those search queries results. Essentially, CTR has been measured a significant cause that influences organic search rankings.

Background Scenario

There is broad foundation for the idea of CTR influencing organic search rankings results. As recently as 2014, it’s been regarded as a vital determining factor in a website’s health and supposed authority. Search Metrics even included it in their SEO rank correlations report in 2014.

The big dilemma with these reports — and with many examples of potential ranking factors — is that correlation affiliations do not necessarily imply a causal relationship.

Let’s discuss one example, if a website boosts the quality of its content and develops its brand visibility, it may earn a higher domain authority and rise up in the ranks while at the same time engaging to more customers and earning a higher CTR. In this case, CTR and rank increase proportionally, but neither has a direct result on the other.

Present Scenario

In an attempt to determine how much of an impact CTRs had on search rankings results as a direct causal influence need to cautiously constructed a sequence of clicks (to avoid Google’s traffic spam filters) to a closely observed website. Using a variety of different keywords and subjects, the experiment sent thousands of visits to the site in question, synthetically (but measurably) increasing its CTR to more than 80%.

With such a considerable increase, if CTRs were a ranking aspect, one would expect to see at least a understated shift upward in the search rankings results. The results were the opposite — search rankings for the website remained sluggish for a few weeks, only to fall a short while later.

This recommends that click-through rate (CTR) is not a ranking factor — a conclusion almost in direct opposition to that experiment back in 2014. Both tests tried to establish a “baseline” for their respective subjects, with the only difference being CTR; one increased in rank almost immediately, while another barely moved at all.

There are few possible clarifications for this data disagreement:

1.  CTR stopped being a ranking factor in 2015
2. One of the trials was set up incorrectly (resulting in skewed results) or
3. There were other aspects that affected the rankings that were not known or included in the trials.

Conclusion: Is CTR A Ranking Factor For SEO Campaign?

You can perhaps by now guess my answer to this question, but I want to also make clear the implication of the question. Conflicting data is normal for almost any authority, even in far more structured scientific researches. It’s neither irregular nor particularly troublesome. But in the SEO world, with so many vagueness and so few clear details about how Google’s search algorithms work, we have to go with what we be familiar with. And because things in SEO change so fast, we have to go with what we make out today.

We don’t know for sure that CTR ever had a fundamental affiliation with organic search ranking improvement. We do know that it doesn’t guarantee rank improvement. These two details lead us to a safe best guess that click-through rate is not a dependable ranking factor — so even if it does have a fundamental influence on website rank, it’s inconsistent and unpredictable.

Click-Through Rate (CTR) is not an Important Factor to Consider in SEO Campaign?

Extremely not. It’s vital to pay attention to your CTR — on search engine results pages, as well as any other occasions where your prospective customers click on your website content. It’s the final doorway that stands between your potential visitors and your actual visitors.

If you discover that your CTR is extremely low, it’s your accountability to work to improve it for your SEO Campaign:

i.Be as to the point as possible by using less words to carry your message.

ii.Describe your website as precisely — and as interestingly — as possible with value propositions and explicit wording.

iii.Stay state-of-the-art so your descriptions fall exactly in line with your vision.

iv.Imply a sense of importance without resorting to petty click-bait style campaigns.

v.Use the power of headlines to anchor user interest.

Click-through rate (CTR) is not an important factor to consider in SEO Campaign — improving the CTRs of your search engine entries, ads and posts is exceptionally valuable in earning you more traffic. However, it probably won’t increase your search engine rankings directly. Understanding this difference will allow you to approach CTR correctly and avoid wasting time pursuing a ranking tactic that simply doesn’t work.

If you have any questions, please contact us.

How to Avoid With a Google Penalty? List to Quickly Analyze & Fix Your Problems

Every website owner has a story about getting penalized by Google Search Engine. Confirmation suggests that though many websites have been penalized (not just by the big Google updates, but also by any one of the thousands of tiny little manual Google updates), the common marketer or webmaster hasn’t noticed such updates in most of the cases. According to blog I read in Kissmetrics, only 5% of penalized websites are submitting a reconsideration request every month to recover their rankings.

Since websites are all dependent on search engines for traffic, we have to continue aware about the latest updates -- and make changes if our website is affected with any of penalties. Not only is it good common sense to keep side by side of the updates, but it can give you the competitive advantage if you can recover faster than others. As a website owner if you are looking for some professional help than as a Digital Marketing Company you can contact us for that.

Thankfully, here in this article I am just writing down few steps that you need to do to ensure your SEO stays agile and ahead-of-the-game at all times.

Step 1: Familiarize yourself with the types of updates that were released by Google and other Search Engines.

Here I am writing down quick list of the most significant updates and an overview of what they included.

A)Panda Updates: Born in 2011

There were updates before Panda, but this was the first substantial pain for every websites.

Its purpose: To clean-up on websites containing poor content, excessive ads, and possibly better design. This was rolled out in stages, and it continues to this day.

B)Venice Updates: Born in 2012

This was the one that increased the number of local results for broad queries.

C)Penguin Updates: Born in 2012

In the same year of Venice Update one more update was released namely Penguin. This update is designed to combat actual SPAMMY websites rather than sites that are legit, but poorly made.

 Its purpose: In this update Google cracked down on keyword stuffing, cloaking, link building ... basically, any method you’ve heard of referred to as “black hat.”

D)Pirate Updates: Born in 2012

This update was targeted at websites that violated copyright on multiple occasions.

Its purpose: Stolen content or copied content would have been hit here.

E)Secure Updates: Born in 2014

In this update preference is given to websites with SSL security.

Its purpose: As website hacking becomes more sophisticated and people are more aware of the risks, it is important to moderate those doubts by offering security (particularly if you require personal and financial details from your web visitors).

F)Mobilegeddon Updates: Born in 2015

In this update preference is given to websites that are responsive.

Its purpose: Unsurprisingly, having a website that is readable and navigable on a handheld device as well as desktop is preferred by visitors.

These updates are not one-offs; they are repeated to keep up with changes in black-hat techniques and to keep ensuring that searchers are satisfied with their results.

To conclude this step, before you go further, make sure your website:

• is not full of ads
• is not keyword-stuffed
• has long-form and/or quality content
• is localized where localization matters
• does not engage in any spammy link building practices
• has a legitimate security certificate
• does not steal or copy content from other websites
• looks good and functions well on mobile

As a website owner if you are looking for some professional help with such website design and security concern than as a Search Engine Marketing Company you can contact us for that.

Step 2: Find out whether you website has a ranking difficulty in Search Engine.

To begin with, identifying the problem is key to success. Without aware of what you have been penalized for, you can’t deal with it.

For example, back in September ‘14, most webmaster thought they were dealing with a Penguin update, but it was in fact an extended Panda update.

Here are a few guidelines to help you appropriately diagnose what happened with your website.

1.  Use a penalty indicator tool to find out what has happened to your website in the past, and if you have yet to recover from it. A fast and simple tool to drop this knowledge bomb on you is this succinctly titled Website Penalty Indicator. Here I am showing screenshot for the same.

This handy tool from FEInternational can show you which of the major Google penalties hit you and at what point they hit. (For example “www.google.com” to see what would happen.)

However, you’ll notice that this tool focuses on the Big Bad algorithm changes and not all of the little manual ones in between. To find out those, you’ll need to follow the next step.

1.  Use tools like SEMrush to find out if your website is penalized by one of Google’s updates.

By using tools like SEMrush, you can do a complete site audit and check how your position has changed in SERPs, check your website backlinks, and analyze your content too with the help of this tool.

To conclude this step, before you go further, make sure your website:

• Use penalty checker tool  for updates effects on your website
• Use website audit
• Check your website backlinks
• Check for SERPs

As a website owner if you are looking for some professional help with such penalty check and website audit than as a Search Engine Optimization Company you can contact us for that.

Step 3: Learn how to make progress.

This section was contributed by Elena Terenteva, Content Strategist at SEMrush.

“The best thing you can do for your website is to avoid penalties in the first place. Website owners who break SEO rules risk manual penalties or being seriously harmed by algorithm updates. When a website is hit with a penalty, it’s more than likely.”

There are few reasons for that as described below:

• A lack of knowledge on behalf of the SEO specialist
• A purposeful violation of basic SEO principles
• The use of black-hat techniques

But if you have been hit by a penalty, how you'll figure out the root cause will depend on what kind of penalty it is:

1. Manual Penalty:

If a website gets a manual penalty, the owner will be notified through Google Webmaster Tools and receives a letter explaining the reasons for its failure. This means the website owner will at least have an idea of how to recover and can begin working on the suggested changes.

1. Algorithm Change:

If your website is hit by an algorithm change, the situation becomes slightly more difficult. You need to find a correlation between Google’s last actions and your website’s losses. Don’t forget that website position and traffic losses can be caused by general problems and may have nothing to do with algorithmic changes. If you do find that you were harmed by a specific algorithm change, get all the information you can about that update so you can start to resolve the issue.

Of course, all of us want to avoid being hit by a penalty in the first place. So if you want to be prepared, I recommend hire someone who is proficient of consistently running SEO audits. Here are a few things that we will do for you:

• Remove or disavow unnatural or spammy links manually
• Be sure that your anchor text is diversified
• Get rid of all duplicate content
• Create non-keyword-stuffed, quality content
• Keep an eye on UX

Remember that the best strategy is to avoid penalties and realize that SEO is not just about trying something new. It’s also about constantly monitoring the success of your previous efforts.

Although avoiding penalties may seem like building a house of cards that may collapse at any minute ... well, that’s kind of the way it is! That’s why it’s important to ensure that your website is up-to-date, helpful, and trustworthy.

So as a website owner if you are looking for some professional help with such penalty check and website audit than as a Search Engine Optimization Company you can contact us for that.

If you have any questions, please contact us.