Why Not Having a Responsive Website Is Hurting Your Business?

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After Google Mobilegeddon Update in April 2015 - Google Start Penalizing Non-Mobile Sites

A New Google Algorithm Update “Mobilegeddon” Will 'Considerably Impact' Sites Without Mobile Compatibility.

As the world lasts using more and more smart phones and tablets for using the internet, business who do not useresponsive web designs are seeing less visitors and less success from their websites even after getting visitors to their old non responsive website. Typical websites, are made with desktop internet browsers in mind. They are made to fit perfectly on a pc screen, not any of the other types of screen that are found on devices such as tablets, smart phones and other mobile devices, so users who visit a non-responsive website on their phone, are going to have a poor user experience.

Mobile Sites to Be Remunerated by Google Buzzes have been circulating for some time. The cautioning signs have been there, showing us the way. And, as of Google source, the news is official: Google wants you to mobile-ize your website for better user experience as seeing non responsive website on smart phones are very difficult to access. Responsive website designs will make the site function and look as it should on any size, or type of screen. That is why in a world where PC’s are actually the least used tool for internet access, a non-responsive website design is hurting your business

Studies have shown that more than 40% of all google searches are performed on a mobile device (2014 study), and more than 70% of all local Google searches were done on a mobile device. Having an un-responsive site will literally mean that your business is losing out on more than half of all local business searches. Can your business really afford that?

So much so, in fact, that the search engine giant will be updating its algorithm (again) to increase rankings for mobile-friendly sites. That’s right, Google declared that it plans to expand its use of mobile-friendliness as a ranking signal. In a somewhat unprecedented move, Google not only laid out the plans for its next algorithmic update but also assigned a specific date to the launch of the update.

In plain English, this means that websites with mobile compatibility and mobile app connectivity will be awarded higher rankings in search results than those sites without.

According to the announcement on its Webmaster Central blog, Google said:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have an important impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Important impact, huh?

What does that mean for you exactly? In short, if your website is not responsive or mobile-friendly, meaning your site is not responsive to diverse screen sizes, correctly configured and able to be viewed on multiple device types like Smart phones, Tablets, Google is making plans to penalize your search rankings. All the treasured SEO your site has currently could be for nothing if your site isn’t viewable on a mobile device correctly.

In terms of SEO, and ranking your site on Google. Non-responsive sites are becoming punished for not being 100% comprehensible to all Smart phone and Tablet users. Even if you forget about the mobile internet users, not having a responsive site will have a negative SEO effect, and could hide your business in the lower regions of google, never to re-appear.

Search engines are surely where most of your site visitors come from, energies must be made to keep fulfilling and making your site as much user friendly as possible. Your business needs to stay robust on Google to succeed, so adding a responsive website design would keep your company up to date with technology, and keep your business on top of SERPs for longer time.

The reasoning for this update is simple. As the world moves to small screen and more and more of our lives appear in a handheld device, it is serious that websites are able to keep up. By rewarding those sites which are mobile friendly, Google is continuing to shape the digital landscape in coming years.

How Do You Know If Your Site Is Mobile Friendly?

Before you sound the alarms, you must determine whether your site is at risk. To determine whether your website is currently being deemed “mobile friendly” by Google, there are two tests to run which was mentioned in our previous blog which you can access here.

Make Plans for a Site Upgrade

If you do not pass the mobile test, Don’t worry just seat back and relax! It is definitely important that you are making arrangements to update your website soon. While the exact outcomes may not be spelled out, the warning signs are there and should be taken seriously.

If you are concerned about why not having a responsive website is hurting your business we can help. Getting a responsive design for your site is easy. Contact the professional web designers at IBIS Technologies today to get started.

As Rajvi of IBIS Technologies LLC points out in her previous update that Google finds mobile so important that it has decided to provide a timeline for this update to urge companies to make a changeover-- and comparatively quickly.

It appears the time is drawing imminent to go mobile or possibility going dark.

If you have any questions, please contact us.