The word 'digital marketing' has remodeled and replaced conventional marketing. The term 'digital marketing' was first used in the 1990s.
Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brands, build preference and increase sales through various digital marketing techniques.
Digital media growth is estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. An increasing portion of advertising stems from businesses employing Online Behavioral Advertising (OBA) to tailor advertising for Internet users.
Digital Marketing is facilitated by multiple channels, As an advertiser one's core objective is to find channels which result in maximum two way communication and a better overall ROI for the brand. There are multiple online marketing channels available namely;
Display advertising
Email marketing
Search marketing
Social Media
2015 Digital Marketing trends
1. The almighty search king- Google
Google - the search king has the potential to drive you profits just by having your brand listed and promoted well.
2. Mobile Dominates
The importance of mobile search, mobile optimization, mobile conversions, and mobile ubiquity cannot be overstated. Mobile devices and our collective addiction to them are fixtures of the modern marketing era.
3. Social Networking
Enough has been said about the power of social networks. For ecommerce and lead generation sites, social provides a growing opportunity to improve conversion rates and gain new conversion channels.
4. Digital Payment Rising
With the advent of EVM credit cards (October 2015), the public is in for a new experience when it comes to payment methods. These changes will have a ripple effect on online payment and e-commerce sites.
5. Paid Advertising
Spending money to get noticed more than others on search engine, Social Networks, Websites, mobile apps is an advertising method on the rise. Whether you like it or not, you have to spend money to get the best advertising spot out there.
"Digital Marketing - the every growing and every evolutioning field has become an absolute requirement to keep your business going and growing."
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