Since the big bang of cosmetic dentistry has begun to weaken, many dentists are left in a marketing void. Many Dentists asking us questions like:
How can a cosmetic dentist transfer back into doing a lot of bread-and-butter, general dentistry?
Perhaps you’ve invested a lot of time and money into marketing your cosmetics dentistry, only to find that the trend became commonplace. While you may have extensive training and a great before-and-after gallery, most consumers believe that all dentistry should be cosmetic these days. The upper middle class public is well versed in the top cosmetic dental procedures, like teeth whitening, veneers, and invisible orthodontics. Now, your cosmetic practice has to compete with other cosmetic dentists, as well as all general dentists. Don’t worry. I have list of useful 11 tips that, if you follow them, will keep the calls coming, the chairs filled, and the bills paid regularly.
1. Branding & Signage:
If sign board on your office says “General Dentist,” that’s exactly what people think you are. Add “and Cosmetic”to your description, and consider including “Family Dentist,” or “Emergency Dentist” if the term applies to your practice.
2. Photo:
A picture’s worth a thousand words, they say. With dentistry, it’s very much true. Before-and-after photos,Smiling Patients, Happy Staff, and a Clean Office can all be conveyed in photos. Make sure that your website, blog, and Facebook page are well peppered with your original photographs – not just stock images. Technology is great, but the heart of dentistry is personal – it’s about people. Photos can convey message to your target audience that you still believe, people come first.
3. Website Development:
Your website is nothing but your Online Dental Office so it should reflect your personality and appeal to your target market. An attractive designed website without a strategy won’t do much good for your dental practice. You need a website that sets you apart from other dentists in your area, and that website should be very well optimized for Search Engines and Mobile Compatible.
4. Social Media Marketing:
All businesses need a presence on Facebook, Twitter, Google+ and Pinterest now days. Not only will it help with SEO, but a Facebook profile makes a dentist seem more technically up to date. Twitter Profile makes it easy for patients to follow best dental tips. Google+ will helpful in reviewing dentist as it is location based social platform. For marketing on any above social media, Image is important!
5. Blogging:
Google’s experts say that “there’s no excuse for a business not blogging.” Today, blogs are a crucial component of competitive Online Marketing and Search Engine Optimization.
6. Email Marketing / Newsletters:
Keeping an existing patient costs a lot less than finding a new one. In addition, Word-of-Mouth (or in our digital world we say Word-of-Mouse) marketing is the most economical and rewarding type of advertising. A monthlyEmail Marketing or Newsletter will allow your brand to remain in your patients’ minds between their visits. Electronic reminders also provide a digital tool for quick and easy word-of-mouse marketing. Email Marketing can be emailed or posted to Facebook, Twitter, or LinkedIn with the click of a button.
7. Directory Listing:
As now it is Digital world so with time all the offline Directory and Yellow Pages are also turn to online version. So still it is as important for your Dental Practice to be named in online Directories like Yelp, Angies List, 1800 Dentists, etc.
8. Testimonials / Reviews:
In the past, a written note card of thanks from a patient made staff and dentist feel like they did a good job. Today in Online Digital World, Online Reviews like those posted on Yelp and Google+ Local, can significantly help SEO and rankings as well as other people to know about you during their process of choosing right dentist for themselves. If you don’t have a plan prepared to acquire patient testimonials and reviews, it’s worth your time to create one now. A few good reviews could score you page number one rankings in search engines as well.
9. Ask for Referrals:
Don’t forget to ask your patients for referrals in their Friend Circle, Colleagues or Family Members. Find the best possible way that you feel comfortable using, and start telling your returning patients that you want to take care of their friends, family, and coworkers.
10. Articles & PR:
Articles and Press Releases about your dental practice, services, events, and new achievements can become a strategic part of an Online Marketing Campaign. Gone are the days when press releases had to be peddled to newspapers and radio stations only. Today, Articles and Press Releases help with your website SEO as it buildsAuthority for Your Website and your dental practice.
Bonus Tip:
“Like we said earlier Picture’s worth 1000 words but with Video we can say it speaks 10000 words.” Videos are a great way to show off your office, staff, technology, and personality. Video patient testimonials are also impressive way to show off your dental practice reviews. But if you take the time to create videos, don’t forget to optimize them so that they show up in Google search results as well. Videos need a keyword-rich script behind them so that they can become an active part of your SEO strategy.
To learn more about building a thriving dental practice in a waning market, call IBIS Technologies LLC’s expert team today for a free marketing analysis. Rajvi, our Founder & CEO is seasoned dental marketing consultant, will be happy to answer all of your questions. Our team of dental marketing experts will analyze your online presence, interview you about your current and past marketing activities, as well as your target market, also we will discuss about your future objectives and goal so based on all this insights, we will create a practical success plan with measurable goals.
If you have any questions, please contact us.
No comments:
Post a Comment