Tuesday, November 17, 2015

Dental Web Marketing Case Study

Inbound Marketing for Dentists
Dr. Nishita Gandhi
Bronx, NY, USA
Dr. Nishita Gandhi started her own dental practice in an area with a lot of competition. But opening a dental practice is expensive and Dr. Gandhi needed to grow her practice. She had worked with a company that made websites for dental practices, but her website looked generic. Even worse, it wasn’t showing up on Google searches. She signed on with IBIS Technologies’ Custom Package to kick off her Dental Practice.

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BUSINESS NAME: FORDHAM DENTAL OFFICE
GOAL OF PROJECT
  • Show up in Local Search Engine Results
  • Drive Patients to the Practice.
  • Increase New Business
  • Improve Visitors Experience with Interaction
  • Feedback from Existing Patients

STRATEGY
Dr. Gandhi needed a new website that was optimized for SEO in order to rank higher in an area concentrated with dentists. IBIS Technologies’ Custom Package included an SEO optimized Responsive Website, Customized Marketing Plan and Social Media Optimization. Dr. Gandhi also added an AdWords Boost Campaign to increase her traffic while her organic results improved. Dr. Gandhi learned how to blog and increased her presence on Facebook, Twitter and Google+. She also received good amount of Satisfied Patients Reviews from her ZOCDOC account.

SUCCESS
The AdWords Campaign brought in new leads and once her organic results were good enough, Dr. Gandhi was able to stop the campaign. Her practice is now on the 1st page of Google, Yahoo, Bing and other major search engines and the average number of new patients each month has increase.

Read our dental case study on how Dr. Gandhi turned her new practice into a booming business!
If you have any questions, please contact us.

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