7 Steps to Make SEO Friendly Source Code Optimized Website

Every search engine marketing professional knows how significant SEO is in the age of digital technology in today’s world. But if you’re on a sales and marketing team with learner to intermediary knowledge of Search Engine Optimization (SEO), what do you need to be familiar with to launch your first winning SEO campaign for your company?

In this blog, we attempt to share everything you need to know about the fundamentals of SEO for your first winning SEO campaign. We discuss things like how to optimize your site, create content, and bring traffic to your site.

There are a few stuffs to keep in mind when planning about SEO:

• Don’t depend on SEO to be the key factor for your business.
• You can’t direct Google, but you can manage what goes on your website.

Know Thy Source Code!

This is what source code looks like:

If you observe the source code on any web page, you’ll see something in this fashion. Source code isn’t creepy. It’s basically the code that web browsers “read” to figure out how to demonstrate a webpage’s contents. Google and other search engines read your source code to find out what your website or web application is about.

If you don’t know how to view source code, you go to a web page for which you want to see the source code and do one of the following (depending on your browser):

Now we go through some of the components which are there in any website source code as below:

1. Title Tag

The title tag is the most imperative component on any web page. If you do a ‘Ctrl + U’ on any page, you’ll see the title tag in source code. It will be representing between “<title> … </title>”  

You want to make sure you only have one title tag per page. What you put in the title tag is basically how Google decides what’s going to be in search engine results.

Google has been testing with changing this a little bit, but for most of the time, they repeat accurately what’s in your web page title tag into the search engine web page, so it’s really significant that you craft your title tag so that it reads well and people will click on the link when they see your website result in search engines. A lot of discussions will tell you to put your most important keywords into this title tag, but be cautious about that. You don’t want to be preoccupied with keywords. You want it to come naturally. Describe what the web page is about and write it like you’re a copywriter for that page. One thing to keep in mind is: how would you write this if you were going to write it as an ad in a brochure? The more naturally, the better chance people will click on your web page. Generally you should put maximum 77 characters in your title tag for better result.

1. Meta Description

The next component we have in any web page is the “meta description”, you’ll see the meta description in source code. It will be represent as “<meta name=”description” content=” … ” />”  which looks like this:

This is another section of code that you have in the head tag of a page. You only have one of these. This indicates description of that web page. You can elaborate on what the page is about in more detail. A lot of companies skip over this component and end up duplicating their home page Meta description content on every single page in their website. In Google Webmaster tools, they tell these companies that there are a lot of duplicate descriptions available in your website. It doesn’t influence your search ranking and isn’t a large problem, but you’re ruining your opportunity at taking advantage of free advertising with such different Meta description in all the pages of your website.

As you can see, the Meta description is the second section of content or text underneath your title tag. This is some free ad that Google gives you that you should take advantage of on every single web page of your website. People read it and this is how they conclude whether they’ll click on your website link to check out your content. Take time to imagine about what you want to put in your Meta descriptions. Generally you should put maximum 156 characters in your Meta description for better result.

1. H1 Heading Tag

Next component of code you have is the H1 Heading tag. It will be representing between “<h1> … </h1>” which looks like this:

H1 Heading is the main heading on a web page. What you want to do here is write copy that’s warm and attractive once people click through and read your web page content. This is another stride in bringing people into the rest of the content. The idea of the H1 Heading is to have people believe: “Wow, I’d really be keen on to read the rest of this page content.” Some people used to just copy paste the title tag content into the H1 and that’s okay. But you might actually desire to have something a little more engaging, more precise for that page and makes more logic once users get there. This is important, as Google looks as these, so don’t try to keyword stuff in this webpage. Just make it natural and appealing. Generally you should put maximum 20 characters in your H1 Heading for better result.

1. Internal Links and Anchor Text

One more important component is how internal links and anchor texts work in your website. On any web page, you’ll have links to any content which are interlinked. This is what the code looks like for any link.

This can go to a link on your site or a link to another website whatever you have linked to in the source code. Another significant thing is that the content nested by this tag is the anchor text. As you can see in the example above, “IBIS Technologies” is the anchor text. The words in the anchor text are very essential thing that search engines pay attention to. It helps them figure out what that webpage is going to be about and they use it in their algorithm to understand what your entire website is about and what web pages they should supply to their users. A lot of people used keyword-stuffing this to manipulate it. This is black-hat techniques and Google can penalize you for using this technique. For more information about this update Read Here. Remember to make the internal links and anchor text natural and usable.

1. Nofollow Links

The “Nofollow” Attribute goes inside an anchor link:

This anchor link is actually a bit more complex, because it has some JavaScript in it, but don’t be too besieged by it. As you can see, I have outlined rel=’external no follow’. You can in reality just do rel=”nofollow”. The “Nofollow” attribute informs Google and other search engines not to follow the link to the next page and not count it as link juice. You’re keeping your page with no follows if you use them. You’re saying that you don’t want Google to focus on the next page. You want to direct Google towards things that you think are more important.

You should really only use this for comments in blogs to keep blog comment spam down, because oftentimes people leave links to other sites while commenting on your blog. The “Nofollow” tag was created to keep these spammy users at bay. In the past, people used to like the “Nofollow” tag to page sculpt, which means you try to direct your link juice to certain parts of the site that they really want you to focus on. You should withdraw from doing this practice and just use it for editorial purposes and in your blog comments.

1. Image Alt Tags

The Image Alt tag is another tag that is extremely imperative, especially if you’re running an eCommerce website.

What this does is that it tells a search engine what an image is all about. As you can see in the example, the image is about website development service. This is how Google Spider knows what your image is about and it helps your image become higher in the image search results.

Don’t use ‘Image Alt’ tags for decorative images. Use them for:

• Images of merchandise
• Diagrams
• Infographics
• Your website logo
• Screenshots
• Photos of team members
• and other places where it’s an appropriate usage.

Think of your ‘Image Alt’ tag this way: For an example if you had to portray your image to a blind person, how would you portray it?

1. Canonical Tag

The Canonical Tag is one more very significant tag that came out relatively recently:

It’s important because if you have a lot of web pages that have similar substance, you can tell Google Spider that the only page they should give attention to is a certain page. This is a good way to stop duplicate content in your website. This is also imperative to syndicate your content, as you can have people who syndicate your content use this tag in their head of their page that they’re taking from you and pointing back to you as the original source. In real meaning, canonical tags are useful for setting a preferred URL for your web page content.

Now that you know the different tags and how they are important for Search Engine Optimization (SEO) of your website and you need some professional experts to work for your website than as a leading search engine optimization company we can help you to make your website source code Search Engine Friendly.

If you have any questions, please contact us.