How Important are Patient Reviews for Your Dental Practice?

Online reputation is a booming topic of conversation. Many dental practices are finding quite a bit of success in collecting online reviews from happy patients, and managing/hedging negative reviews from dissatisfied patients.

If done correctly, dentists can increase their online exposure through search engine optimization (SEO), earn the online trust of potential patients, and build a balanced presence on popular consumer review sites such as Google, Yelp, and Facebook, and industry-related review sites such as HealthGrades, RateMDs, and ZocDoc.

As per the recent survey, online patient reviews play a pivotal role for your dental practice. 90% of the online visitors looking for a dentist, base their decision on the patient reviews posted on trusted websites. Acquiring new patients is imperative for your business and it is essential the dentist make an effort to get their patient to review them and provide their dental appointment experience.

Your potential patients who are new to your services, will research you online and the first that can affect their decision is the patient reviews.  Above all, many people have dental phobia, and it gives them an encouragement to visit the dentist after finding out other patients had an incredible experience at the appointment.

Have a look at the Local Patient Survey - chart below

Conclusions Drawn:

     

     >> 88% of the online visitors looking for a dentist have read reviews to determine the credibility of the dentist (vs. 85% in 2013) 

     >> 39% read reviews on a regular basis (vs. 32% in 2013)

     >> Only 12% do not read reviews (vs. 15% in 2013)

Nearly 9 in 10 visitors looking for a dentist have read online reviews to choose their dentist, and 39% do so on a regular basis.

Here a few reasons as to why getting reviews from your patients is so important for your dental practice.

1.        It’s Simple and Free to Set Up.

 

  

The good news is that most review systems are free to set up. Most of the websites allow the dentists to list their practice and accumulate patient reviews online.

2.  Credibility of Your Practice

 

Since 90% of people trust online reviews, it enhances your credibility as a dentist. It removes hesitation and helps the visitor chose his/her dentist.

  

3.  Increased Traffic to Your Website

Listing your dental practice in local directories and publisher listing helps creating powerful backlinks to your dental website through high ranking and trusted websites such as yelp, foursquare, local pages, super pages, trip advisor will provide search engines, such as Google and Bing, with an indication that your brand is trustworthy. Being listed in high ranking websites also increases your trust factor with search engines.

4.  Building Relationship with Your Patients

Online review sites are sometimes used by dental offices to stay in touch with their patients It is a good platform to get to know about what your patients think, and how you can continue to improve your service, and in turn, your relationship with your customers.

This can also lead to following up with positive feedback, negative comments or unhappy patients. This is crucial as it shows that you do not ignore your customers and care about their opinion, regardless of it being good or bad.

So How do You Get Your Patients to Rate You?

1.  Ask Only Legitimate Patients to Post Reviews.

>> Fake reviews shall not work. They are easy to find out.

>> The real task is to get the happy patients to tell the truth in the right place.

2. Request -Don’t Pressure – Happy Patients to Rate their Experiences.

Request reviews from happy patients. Pressuring or providing incentive to your patients to comment publicly is a big NO. Such an approach also endangers the trust that physician-patient relationship share.

The best approach is simply to ask your most satisfied patients and if they like you they would be happy to provide their feedback and rate you as a dentist.

3. Allow Patients Constant Feedback Opportunities.

Give your patients a chance both to compliment and complain. You should be open to complain. Eventually negative comments from your patients will help you improve the quality of your service.

The goal is to hear them out before they can publicly express their complain and resolve it before it turns into a star rating for the dentist.

4.  Make Sure to Answer Critical Reviews Publicly.

Despite your best efforts, some negative comments go online to public.

As unfair as such protests may be, practices still should deal with them.

From time to time when you can present supporting documentation, you may be able to convince the website publisher to remove untrue comments about your practice.

A review of a doctor on Google+ or Vitals.com is even more believable. So when a complaint shows up on one of these sites, the dentist should make an effort to answer it

5. Deliver Top-Quality Customer Service.

Deliver top quality customer service in your practice. This objective should be self evident. Sadly, we see plenty of practice cultures to the contrary.

6. Printed Instructions.

Other than your online website the process for the patients to post a review can be difficult. To increase the success rate for those that want to post a review, have clear written instruction.

7. Have Patient Fill it in The Waiting Room.

When the patient is waiting in your waiting room to see you, it is the best time to get them fill out a review. It’s fresh in their mind and they have some extra time. A great method is to use a tablet in your office and provide it to the patients. Google and others have an algorithm, which bans suspicion reviews that are coming from the same IP address within a certain time.

  

What Are the Most Powerful and Trusted Websites for Dental Patients Reviews? 

1.  Yelp

 2.  Health Grades.

 3.  Zoc Doc

 4.  Google Plus Reviews.

 5.  vitals.com

  

Conclusion

Online reviews have become essential for any successful dental practice. They serve as a relatively inexpensive marketing strategy for attracting new patients, garnering the trust of future and current patients, and increasing your standing in local online search.

Building trust online is not an easy process, and it certainly doesn’t happen overnight, but the optimal time for dental practice owners to start cultivating a positive online reputation—and positioning themselves as local oral health care experts—is now. Those dentists who make the commitment today to foster a strong history of online patient reviews will create unstoppable momentum for their practices’ online marketing efforts for years to come.

If you have any questions, please contact us.

Dental Web Marketing Case Study

Inbound Marketing for Dentists

Dr. Nishita Gandhi

Bronx, NY, USA

www.bronxdds.com

Dr. Nishita Gandhi started her own dental practice in an area with a lot of competition. But opening a dental practice is expensive and Dr. Gandhi needed to grow her practice. She had worked with a company that made websites for dental practices, but her website looked generic. Even worse, it wasn’t showing up on Google searches. She signed on with IBIS Technologies’ Custom Package to kick off her Dental Practice.

BUSINESS NAME: FORDHAM DENTAL OFFICE

GOAL OF PROJECT

• Show up in Local Search Engine Results
• Drive Patients to the Practice.
• Increase New Business
• Improve Visitors Experience with Interaction
• Feedback from Existing Patients

STRATEGY

Dr. Gandhi needed a new website that was optimized for SEO in order to rank higher in an area concentrated with dentists. IBIS Technologies’ Custom Package included an SEO optimized Responsive Website, Customized Marketing Plan and Social Media Optimization. Dr. Gandhi also added an AdWords Boost Campaign to increase her traffic while her organic results improved. Dr. Gandhi learned how to blog and increased her presence on Facebook, Twitter and Google+. She also received good amount of Satisfied Patients Reviews from her ZOCDOC account.

SUCCESS

The AdWords Campaign brought in new leads and once her organic results were good enough, Dr. Gandhi was able to stop the campaign. Her practice is now on the 1st page of Google, Yahoo, Bing and other major search engines and the average number of new patients each month has increase.

Read our dental case study on how Dr. Gandhi turned her new practice into a booming business!

If you have any questions, please contact us.

How to Promote My Company on Facebook?

Nearly all clients use the Web to search for local businesses – and most of them are on Facebook. It proves clearly that Facebook continues to be the supremacy champ of all social media platforms, as the #1 spot where people connect and share online. The Facebook is the biggest social networking platform in the world by far, as it has grown into a venue for businesses to market themselves through communication with customers and self-promotion of company or product.

COMPANY CAN’T AFFORD TO IGNORE FACEBOOK OR SOCIAL MEDIA PLATFORM.

Whether you’re a big corporation or a small local business, Facebook is a powerful marketing tool – it’s a huge room to keep your customers informed with every small updates about your business, develop good brand identity, and broaden your reach. Meanwhile, Facebook is steadily rolling out features to help users find small businesses, while helping small businesses connect with potential new customers.

A superior Facebook presence can help you connect your fans and grow your business. But with so many ways to promote your business on Facebook, it’s hard to know where to start most of the time for the new company when they think for promoting their business on Social Media.

Read here for some easy steps you can acquire to make social media work for you as your marketing person.

A)CREATE YOUR FREE FACEBOOK BUSINESS PAGE

A Facebook page is a great free marketing tool for your businesses. These pages let businesses recognize themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable facebook business page to give a better sense of a business’s personality and character.

ADD VIDEO

Your Facebook Page is your business’ home foundation on the social networking site. A Page is a lot like a regular Facebook profile, but for Brands, Products and Businesses.

You will work together with Facebook users through your Business’ Page, so make sure it truly reflects your company image. Use high quality Company’s logo as the primary photo for your Facebook Page, and pick a high resolution cover photo that is attractive and showcases what your business does.

Profile Picture / Logo size should be 180px * 180px

Cover Photo size should be 851px * 315px

Write your company’s short description that helps your viewers to get along with your company page. You can also get your customize Page URL by going into Settings. Generally Page URL will bewww.facebook.com/yourcompanyname.

B)SHARE YOUR POSTS

Ok cool that you have created your Facebook Business Page. But it’s not enough simply to have a Facebook Business Page. To achieve followers you’ll need to create meaningful, interesting content for your fans.

Fans, which like your page, will see your posts show up in their main Facebook News Feed every time they log in, so you need to be ready with some interesting posts for them to engage with you. You can share updates, photos, videos, promotions and a lot more on your Facebook Page.

For Example:

If you’re a local footwear store, you might consider posting a video of dogs walking in tiny shoes, a store specializing in footwear might also post an article about how to measure your foot size accurately, what kind of shoe inserts are best for different sore feet woes, etc. A nice mix of humor, educational resources, and posts about your store updates is ideal.

The most successful Facebook posts – the ones that make the most people to comment, share and like – are short and visual. Look for ways to add a visual element to your posts, whether it’s a short video clip, a photo from inside your store, or just stock art.

Facebook’s Page Insights tool helps take the presumption out of sharing. The tool, available from your Facebook Page’s Admin menu, offers valuable information on follower activity. For example, it can tell you what time most people view your content so you can plan your promotions.

C)BUILD CONNECTIONS

What will be benefit if your sharing content is not seen by anybody? Luckily, Facebook has built-in tools to help you build an online following for your Facebook Page.

First, explore the “Build Audience” tools found in your Page’s Admin menu. You’ll find options to invite both your Facebook friends and email contacts to follow your Page.

Conventional marketing techniques can help you grow your audience outside your existing following. That means marketing your Facebook Page’s Web address on your business cards, in emails signature you send to your clients, and on any other marketing materials you produce for your business.

If you took the time to create a simple and memorable URL for your Page from the start, it will be easier to promote it in the future.

D)CONNECT YOUR FOLLOWERS

Meanwhile, you can develop your audience organically by creating content that your followers want to share, like and comment on. The key is to post quality content regularly. That means sharing updates that are relevant to your audience and at the same time your audience should correlate that content with your company. If you don’t have time to post content on daily basis then try to do at least once or twice a week.

For best results, try taking a friendly, conversational tone, and remember to be to the point. Keep your updates timely, and respond directly to comments and private messages if your audience is asking you about anything. Creating a discussion with your followers will encourage them to engage with your posts in the future more positively.

Facebook also offers a few direct marketing tools for business users that help you to get well connected with your audience in terms of business. Facebook Offers tool that agrees to create coupons that can be redeemed in your store or online. For a fee you can also have Facebook push your offer onto the news feeds of users who don’t already follow your business. By establishing a budget you determine how many users will see your offer.

Promoted Posts allow you to boost the visibility of any Page update. For a fee, your post will appear near the top of news feeds belonging to potential customers.

E)LEVERAGE FRIENDS OF FRIENDS

New clientele are more likely to try your business if their friends already used it. Facebook lets you leverage word-of-mouth to promote your product or service to other people who are not in your friend list.

Keep in mind that when a fan interacts with your Page, their friends will see the activity in their news feed. You can promote more interaction in a variety of ways. Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their Facebook page.

Encourage customers to “check in” to your business on Facebook when they visit by offering a small discount for anyone who does. Checking in is a feature that allows users to notify their friends of where they are.

You can also create special events and limited-time promotions and invite your followers, who can invite their friends in turn.

F)FACEBOOK ADS

Just like Google Adwords, Facebook also offers conventional advertising options that let you position your custom ads in users’ news feeds. The ads appear as promotional posts and direct anyone who clicks straight to your website or link that you have set for your users to redirect.

Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a Facebook page, a Facebook app, or an outside website.

Facebook advertising features include:

• Demographic targeting by Facebook user data on age, location, education, and interests.
• The ability to set ad budgets.
• Ad testing, in which multiple ad versions can be run simultaneously in order to compare ad designs and setup.
• Built-in ad performance measurement tools.

Facebook doesn’t release information about their ad CTRs, so it’s difficult to know how successful Facebook ads really are. In our Facebook Ads vs Google Display Ads Infographic, we found that Facebook ads generally have a CTR of 0.051%, and an average CPC of $0.80; however, a business’s Facebook advertising cost can vary a lot depending on the targeting options set and competition.

Because Facebook collects plenty of user data, it can target your advertisement to users who are most likely to be interested in your product or service. The platform also features an analytics tool to help you understand which ads drive interest and sales.

Using Facebook advertising to increase your “Likes” can be very beneficial – once a user likes your page, they essentially become followers of your business page, and your posts will appear on their Facebook news feed.

While there are a lot of steps in this process and it is directly associated with your company image, we at IBIS can defiantly help you out with this preparation and a clearly outlined plan. As a digital marketing company we have professional approach to your requirement that will target to providing you desired results.

If you have any questions, please contact us.

SEO is an Excellent Investment for your Business to Grow in 2016

Over the past few years many misunderstandings have come forward concerning Search Engine Optimization. But which are some of the most false thoughts we have heard about SEO during the last year or so that we going to see for an instance?

“Google will bring my website on top of the result not companies like you.”

“I don’t want SEO. I just want a good looking website similar to my competitor’s one.”

“Just built it and they will come.”

“SEO is very much costly and there is no requirement to our website.”

“I have local business so I don’t require SEO for my website.”

Such false impressions still reside inside the heads of small medium scale entrepreneurs, business owners and business executives as a part of an overall digital mindset.

While I don’t feel repentant for the Marketing Gurus that are just parroting the latest buzz words, tactics and amplify the above plus 100 more delusions, I do feel strong about my job; My responsibility to inform the well-intended business owners that SEO still stands in 2016 at the forefront of investments for businesses that wish to increase not only their online presence but overall company branding and sales.

Search Engine Optimization must needed Investment for Your Business Growth

Many business owners don’t feel like SEO is an investment but they treated this as an expense to their business. But we can definitely define SEO as an investment as it takes time and money to draw quality organic traffic to their website through various search engines and social media platforms. If money and time are appropriately invested then SEO will increase ROI due to the following few critical factors:

1) Growth

If you are developing a new website for your business from scratch the initial organic traffic means your presence in search engines will be zero. Even with many websites that have been in existence for years, the organic traffic can stay behind quite low if no or improper SEO approach has been implemented.

And even though this may sound very disappointing, in realism it is a very positive thing for small businesses that are willing to implement a long term SEO line of attack for their business growth.

The motivation for this is the multiple rate result and how it relates to SEO Strategy. For the websites of small businesses like dentist, plumber, retail shop, doctors or law firm it is not uncommon to experience a 25%, 60% or even 100% growth in their organic traffic every year.

So if your target market is local business only and you need some professional expertise in generating prospective clients to your website than we can develop such customized SEO campaign to promote your websites in top of the search results in Google, yahoo, Bing than we offers SEO Package for Local Business across the world at competitive rates.

So, visualize that even if the website that you are working on has only 100 - 150 unique visitors from organic (SEO) traffic per month, it is quite realistic to anticipate that in 3-5 years down the line this same website can have 500, 700 or even over 1.000 visitors per month. This can be accomplished with the implementation of continuous “white-hat” SEO strategy due to the compound rate effect that helps websites build up increasingly higher ranks of organic traffic over time with the same amount of SEO efforts.

2) Development

As clients we tend to carry out our research through search engines by using many diverse keyword grouping so as to fulfill our requirements.

While there is no certain-fire way to know in advance the exact queries (search terms, keywords) that each searcher will enter into a search engine for his requirement; what you can do is take benefit of the multiplier effect and fundamentally rank your website for thousands of search terms or keywords while targeting only a much smaller division of these phrases.

If as a company you need some professional expertise in managing your SEO campaign and want to put your websites in top of the search results in Google, yahoo, Bing than we offers Best SEO services for Local Businessacross the world at competitive rates.

In order to accomplish that you have to develop search engine algorithms to your advantage that it brings organic traffic to your website. While this sounds quite prohibited and black-hat all it actually means is to invest in a long term“white-hat” SEO plan.

A well SEO optimized website for a positive subset of keyword terms that are appropriate to the website’s niche is going to automatically replicate 100s of different keyword terms that your website will rank for.

3) Long Life

Anyone that has active Paid Adwords Campaigns, like a Google Adwords campaign or Bing Adwords Campaing, knows that in the instant that the campaigns are off, the paid traffic that flows to the website drops as well.

In difference, an investment on SEO constructs long term traffic that can be maintained, after it has been built, even with minimal efforts in certain niches for starter and not focusing more on Competitive market.

Even in aggressive niches the most difficult part is to raise the SEO traffic for early stage websites or for websites that haven’t performed any SEO procedures for years.

On the other hand well optimized websites with active SEO running can rule the SERPs rankings much easier for the long time with a certain level of SEO strategies.

Summarize SEO as an Investment to Business Growth

In conclusion, the Growth Factor through the multiple rate effect will allow organic (SEO) traffic to heap up as the time progresses. The Development Factor will allow the keyword terms to multiple automatically and as a result your website’s “keyword terms crowd” will grow and dominate the SERPs as time unfolds. Finally, the Long Life Factor will enable SEO traffic to create (pay) bonuses in the form of future – long term – organic traffic.

So this Trieffect gives your business the much needed ROI for the Source you have putting into as Money. If you are looking for some professional company to handle your SEO campaign, that will benefit your business growth for longer period of time than you can Request for the Quote here.

If you have any questions, please contact us.

Click-Through Rate (CTR) significance In An SEO Campaign – Guide for SEO Specialist

Click-through rate (CTR) is clearly an imperative metric to consider in diverse facets of your digital online marketing strategy.

The higher your CTR is, the more chances for people to visit your website, so of course it’s valuable to improve it as mentioned in my earlier blog.

The CTR of your social media posts in various social media platforms like facebook, twitter, google+ or linkedin could determine how much visibility future posts will received; the CTR of your advertisements could specify their relevance to your target audience; and the CTR of your organic search results speaks to the value suggestion of your page titles and descriptions as we discussed in last blog.

Additionally, CTR has long been considered to have another advantage: increased rankings. In other words, many believe that pages with higher CTR for certain search queries tend to rank higher for those search queries results. Essentially, CTR has been measured a significant cause that influences organic search rankings.

Background Scenario

There is broad foundation for the idea of CTR influencing organic search rankings results. As recently as 2014, it’s been regarded as a vital determining factor in a website’s health and supposed authority. Search Metrics even included it in their SEO rank correlations report in 2014.

The big dilemma with these reports — and with many examples of potential ranking factors — is that correlation affiliations do not necessarily imply a causal relationship.

Let’s discuss one example, if a website boosts the quality of its content and develops its brand visibility, it may earn a higher domain authority and rise up in the ranks while at the same time engaging to more customers and earning a higher CTR. In this case, CTR and rank increase proportionally, but neither has a direct result on the other.

Present Scenario

In an attempt to determine how much of an impact CTRs had on search rankings results as a direct causal influence need to cautiously constructed a sequence of clicks (to avoid Google’s traffic spam filters) to a closely observed website. Using a variety of different keywords and subjects, the experiment sent thousands of visits to the site in question, synthetically (but measurably) increasing its CTR to more than 80%.

With such a considerable increase, if CTRs were a ranking aspect, one would expect to see at least a understated shift upward in the search rankings results. The results were the opposite — search rankings for the website remained sluggish for a few weeks, only to fall a short while later.

This recommends that click-through rate (CTR) is not a ranking factor — a conclusion almost in direct opposition to that experiment back in 2014. Both tests tried to establish a “baseline” for their respective subjects, with the only difference being CTR; one increased in rank almost immediately, while another barely moved at all.

There are few possible clarifications for this data disagreement:

1.  CTR stopped being a ranking factor in 2015
2. One of the trials was set up incorrectly (resulting in skewed results) or
3. There were other aspects that affected the rankings that were not known or included in the trials.

Conclusion: Is CTR A Ranking Factor For SEO Campaign?

You can perhaps by now guess my answer to this question, but I want to also make clear the implication of the question. Conflicting data is normal for almost any authority, even in far more structured scientific researches. It’s neither irregular nor particularly troublesome. But in the SEO world, with so many vagueness and so few clear details about how Google’s search algorithms work, we have to go with what we be familiar with. And because things in SEO change so fast, we have to go with what we make out today.

We don’t know for sure that CTR ever had a fundamental affiliation with organic search ranking improvement. We do know that it doesn’t guarantee rank improvement. These two details lead us to a safe best guess that click-through rate is not a dependable ranking factor — so even if it does have a fundamental influence on website rank, it’s inconsistent and unpredictable.

Click-Through Rate (CTR) is not an Important Factor to Consider in SEO Campaign?

Extremely not. It’s vital to pay attention to your CTR — on search engine results pages, as well as any other occasions where your prospective customers click on your website content. It’s the final doorway that stands between your potential visitors and your actual visitors.

If you discover that your CTR is extremely low, it’s your accountability to work to improve it for your SEO Campaign:

i.Be as to the point as possible by using less words to carry your message.

ii.Describe your website as precisely — and as interestingly — as possible with value propositions and explicit wording.

iii.Stay state-of-the-art so your descriptions fall exactly in line with your vision.

iv.Imply a sense of importance without resorting to petty click-bait style campaigns.

v.Use the power of headlines to anchor user interest.

Click-through rate (CTR) is not an important factor to consider in SEO Campaign — improving the CTRs of your search engine entries, ads and posts is exceptionally valuable in earning you more traffic. However, it probably won’t increase your search engine rankings directly. Understanding this difference will allow you to approach CTR correctly and avoid wasting time pursuing a ranking tactic that simply doesn’t work.

If you have any questions, please contact us.

7 Steps to Make SEO Friendly Source Code Optimized Website

Every search engine marketing professional knows how significant SEO is in the age of digital technology in today’s world. But if you’re on a sales and marketing team with learner to intermediary knowledge of Search Engine Optimization (SEO), what do you need to be familiar with to launch your first winning SEO campaign for your company?

In this blog, we attempt to share everything you need to know about the fundamentals of SEO for your first winning SEO campaign. We discuss things like how to optimize your site, create content, and bring traffic to your site.

There are a few stuffs to keep in mind when planning about SEO:

• Don’t depend on SEO to be the key factor for your business.
• You can’t direct Google, but you can manage what goes on your website.

Know Thy Source Code!

This is what source code looks like:

If you observe the source code on any web page, you’ll see something in this fashion. Source code isn’t creepy. It’s basically the code that web browsers “read” to figure out how to demonstrate a webpage’s contents. Google and other search engines read your source code to find out what your website or web application is about.

If you don’t know how to view source code, you go to a web page for which you want to see the source code and do one of the following (depending on your browser):

Now we go through some of the components which are there in any website source code as below:

1. Title Tag

The title tag is the most imperative component on any web page. If you do a ‘Ctrl + U’ on any page, you’ll see the title tag in source code. It will be representing between “<title> … </title>”  

You want to make sure you only have one title tag per page. What you put in the title tag is basically how Google decides what’s going to be in search engine results.

Google has been testing with changing this a little bit, but for most of the time, they repeat accurately what’s in your web page title tag into the search engine web page, so it’s really significant that you craft your title tag so that it reads well and people will click on the link when they see your website result in search engines. A lot of discussions will tell you to put your most important keywords into this title tag, but be cautious about that. You don’t want to be preoccupied with keywords. You want it to come naturally. Describe what the web page is about and write it like you’re a copywriter for that page. One thing to keep in mind is: how would you write this if you were going to write it as an ad in a brochure? The more naturally, the better chance people will click on your web page. Generally you should put maximum 77 characters in your title tag for better result.

1. Meta Description

The next component we have in any web page is the “meta description”, you’ll see the meta description in source code. It will be represent as “<meta name=”description” content=” … ” />”  which looks like this:

This is another section of code that you have in the head tag of a page. You only have one of these. This indicates description of that web page. You can elaborate on what the page is about in more detail. A lot of companies skip over this component and end up duplicating their home page Meta description content on every single page in their website. In Google Webmaster tools, they tell these companies that there are a lot of duplicate descriptions available in your website. It doesn’t influence your search ranking and isn’t a large problem, but you’re ruining your opportunity at taking advantage of free advertising with such different Meta description in all the pages of your website.

As you can see, the Meta description is the second section of content or text underneath your title tag. This is some free ad that Google gives you that you should take advantage of on every single web page of your website. People read it and this is how they conclude whether they’ll click on your website link to check out your content. Take time to imagine about what you want to put in your Meta descriptions. Generally you should put maximum 156 characters in your Meta description for better result.

1. H1 Heading Tag

Next component of code you have is the H1 Heading tag. It will be representing between “<h1> … </h1>” which looks like this:

H1 Heading is the main heading on a web page. What you want to do here is write copy that’s warm and attractive once people click through and read your web page content. This is another stride in bringing people into the rest of the content. The idea of the H1 Heading is to have people believe: “Wow, I’d really be keen on to read the rest of this page content.” Some people used to just copy paste the title tag content into the H1 and that’s okay. But you might actually desire to have something a little more engaging, more precise for that page and makes more logic once users get there. This is important, as Google looks as these, so don’t try to keyword stuff in this webpage. Just make it natural and appealing. Generally you should put maximum 20 characters in your H1 Heading for better result.

1. Internal Links and Anchor Text

One more important component is how internal links and anchor texts work in your website. On any web page, you’ll have links to any content which are interlinked. This is what the code looks like for any link.

This can go to a link on your site or a link to another website whatever you have linked to in the source code. Another significant thing is that the content nested by this tag is the anchor text. As you can see in the example above, “IBIS Technologies” is the anchor text. The words in the anchor text are very essential thing that search engines pay attention to. It helps them figure out what that webpage is going to be about and they use it in their algorithm to understand what your entire website is about and what web pages they should supply to their users. A lot of people used keyword-stuffing this to manipulate it. This is black-hat techniques and Google can penalize you for using this technique. For more information about this update Read Here. Remember to make the internal links and anchor text natural and usable.

1. Nofollow Links

The “Nofollow” Attribute goes inside an anchor link:

This anchor link is actually a bit more complex, because it has some JavaScript in it, but don’t be too besieged by it. As you can see, I have outlined rel=’external no follow’. You can in reality just do rel=”nofollow”. The “Nofollow” attribute informs Google and other search engines not to follow the link to the next page and not count it as link juice. You’re keeping your page with no follows if you use them. You’re saying that you don’t want Google to focus on the next page. You want to direct Google towards things that you think are more important.

You should really only use this for comments in blogs to keep blog comment spam down, because oftentimes people leave links to other sites while commenting on your blog. The “Nofollow” tag was created to keep these spammy users at bay. In the past, people used to like the “Nofollow” tag to page sculpt, which means you try to direct your link juice to certain parts of the site that they really want you to focus on. You should withdraw from doing this practice and just use it for editorial purposes and in your blog comments.

1. Image Alt Tags

The Image Alt tag is another tag that is extremely imperative, especially if you’re running an eCommerce website.

What this does is that it tells a search engine what an image is all about. As you can see in the example, the image is about website development service. This is how Google Spider knows what your image is about and it helps your image become higher in the image search results.

Don’t use ‘Image Alt’ tags for decorative images. Use them for:

• Images of merchandise
• Diagrams
• Infographics
• Your website logo
• Screenshots
• Photos of team members
• and other places where it’s an appropriate usage.

Think of your ‘Image Alt’ tag this way: For an example if you had to portray your image to a blind person, how would you portray it?

1. Canonical Tag

The Canonical Tag is one more very significant tag that came out relatively recently:

It’s important because if you have a lot of web pages that have similar substance, you can tell Google Spider that the only page they should give attention to is a certain page. This is a good way to stop duplicate content in your website. This is also imperative to syndicate your content, as you can have people who syndicate your content use this tag in their head of their page that they’re taking from you and pointing back to you as the original source. In real meaning, canonical tags are useful for setting a preferred URL for your web page content.

Now that you know the different tags and how they are important for Search Engine Optimization (SEO) of your website and you need some professional experts to work for your website than as a leading search engine optimization company we can help you to make your website source code Search Engine Friendly.

If you have any questions, please contact us.